Chernoff Newman

Chernoff Newman is a marketing agency in Columbia, SC. This integrated communications agency designs influential marketing and strategic communication solutions for its clients. The agency provides a wide range of specialized services, including research and strategy, issue and crisis management, brand strategy, creative, public relations, public affairs, integrated media, web and digital experiences, social media, and data and analytics.

The agency operates under a philosophy called Human IQ, which focuses on understanding human behavior and motivations by blending creativity and technology with AI-driven insights. Their approach aims to build campaigns where culture and human experience intersect with a brand. One of their specific offerings is TestUnit, a service that merges advertising and public relations to generate ideas intended to drive coverage and conversation. The agency's work includes award-winning campaigns and long-standing partnerships with organizations such as the SC Department of Agriculture and the SC Lottery.

The business maintains thorough, well-documented information available online.

Chernoff Newman provides impactful, thought-provoking, and influential communications solutions for clients in Columbia and throughout their service areas.

Services:

• moving people
• moving products
• storytelling
• strategic and integrated communications