60 / 100

BizScore

How we score
53
AI Visibility
7
AI Ready
—
AI Agent ReadinessNot audited yet
58
SEO Performance
—
Freshness
78
Google Rating
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Contact Information

Location

About Dunkin' of Columbia

Dunkin' is a bakery in Columbia, SC, located at 1525 Broad River Rd. They serve coffee, espresso, breakfast sandwiches, and donuts to their community, offering over 50 varieties of donuts and dozens of premium beverages. With an experience spanning decades and serving more than 3 million customers daily across the United States, Dunkin' caters to a wide range of tastes in Columbia. The business has received 452 reviews with an average rating of 3.90.

Dunkin’ is dedicated to providing signature drinks and breakfast items that cater to all-day dining needs. They offer on-the-go mobile ordering and free WiFi, making it easy for customers to enjoy their products conveniently. Dunkin' Rewards members can earn points toward free food and drinks, enhancing the customer experience with exclusive offers.

Dunkin' has a well-optimized website that search engines read cleanly, ensuring that potential customers can easily find information about their services and offerings online. The business also maintains thorough and well-documented information available across various platforms, making it simple for locals to access details about their location and products.

As a staple in the Columbia community, Dunkin' continues to be recognized for its extensive variety of donuts and premium beverages, serving as an all-day stop for coffee and breakfast sandwiches. Their commitment to convenience and quality makes them a go-to spot for residents looking for satisfying treats and drinks.

Services:

  • Breakfast Sandwiches
  • Coffee and Beverage Sales
  • Coffee and Espresso Beverages
  • Delivery Services
  • Donut and Baked Goods Sales
  • Donuts
  • Mobile Ordering Platform
  • Rewards Program

Score Summary

BizScoreAI scanned the website locations.dunkindonuts.com on June 16, 2026. Dunkin' of Columbia has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility53 out of 100
  • SEO58 out of 100
  • Google rating3.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 74, Technical 34, Performance 100, Content 25.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Dunkin' of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

53 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
63/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Organization Schema Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

58 /100
On-Page
74/100
Technical
34/100
Performance
100/100
Content
25/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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