Run a free full auditDick Smith Ford of Columbia is a Ford dealer in Columbia, SC, located at 7201 Garners Ferry Rd. It offers new Ford vehicles, pre-owned models, and Ford Pro Commercial solutions to drivers and businesses throughout the Midlands. The dealership features a 17,500+ sq. ft. Commercial Service Center with 15 service bays focused on the needs of commercial and fleet customers, handling everything from routine maintenance to commercial vehicle repairs. Dick Smith Ford Mobile Service brings maintenance and repair services directly to customers’ businesses, jobsites, or homes to minimize downtime. The Columbia location also provides factory-trained service and parts, with professional technicians handling oil changes, filter replacements, and powertrain and drivetrain repairs. A professional finance team assists customers with competitive financing or lease plans. Dick Smith opened his first automotive business in 1962 and acquired his first franchised dealership in 1968, building a network of dealership locations throughout SC. Dick Smith Ford of Columbia holds a rating of 4.30 based on 917 reviews, reflecting a solid reputation among the customers it has served and an established track record built on a large base of customer reviews. The dealership continues the tradition of serving drivers and businesses with quality vehicles and services in Columbia.
Dick Smith Ford of Columbia sits on Garners Ferry Road, just 0.2 miles from the William Earle Berne Beltway and 0.3 miles from Leesburg Road.
Dick Smith Ford of Columbia holds a Content Quality score of 100 out of 100 from BizScoreAI, which means the website clearly answers customer questions and describes its pages in a way that AI assistants can quote directly. The business achieved a Technical score of 90 out of 100.
BizScoreAI scanned the website dicksmithfordofcolumbia.com on September 29, 2026. Dick Smith Ford of Columbia has a BizScore of 60 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 73, Technical 90, Performance 66, Content 63.
Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).
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