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BizScore

How we score
17
AI Visibility
—
AI Agent ReadinessNot audited yet
49
SEO Performance
0
Google Rating

Contact Information

Location

About BlueCross BlueShield of SC

BlueCross BlueShield of SC is a health insurance provider in Columbia, SC, located at 550 Main Street. It holds a rating of 3.20 based on 6 reviews.

As the only SC-owned and operated health insurance carrier, the organization has served the state for more than 75 years. It offers an extensive menu of health plans, discounts, and online services to fit various budgets and lifestyles. Members have access to the largest provider networks in the state, covering doctors, hospitals, and other health care providers. The company’s family of companies includes BlueChoice HealthPlan of SC, a managed care subsidiary that includes Healthy Blue, its Medicaid health plan. BlueChoice is an independent licensee of the Blue Cross Blue Shield Association. The organization also maintains affiliated companies in SC, Georgia, Ohio, Tennessee, and Texas that administer contracts for the federal government, offer life insurance and behavioral health benefits, and focus on technology.

Providers can use My Insurance Manager, a secure online tool for claims, eligibility, benefits, and authorizations. This platform features STATchat for speaking with a Provider Services representative and Ask Provider Services for submitting secured web inquiries. For routine information, the Voice Response Unit (VRU) is available 24 hours a day, seven days a week. PreCheck MyScript is a real-time benefits check tool embedded in electronic medical record workflows that displays lower-cost prescription alternatives and prior authorization requirements. The pharmacy benefit manager partners with CoverMyMeds to offer free electronic prior authorization services. Employers can access comprehensive group health plans, Chamber Blue plans for companies with 51 or more employees, and Individual Coverage Health Reimbursement Arrangements. Individual and family plans are available through Shop Plans.

The company maintains an A+ (Superior) rating from AM Best for 24 consecutive years, a distinction held by only one other health insurance company in the state. It has been named one of America’s Best Large Employers and Best Employers for Tech Workers by Forbes. BlueCross supports the community through the BlueCross BlueShield of SC Foundation and the BlueScholars program, which provides scholarships and mentorship to students at Benedict College and Claflin University. The organization also hosts an annual Doing Good Works volunteer day.

BlueCross BlueShield of SC combines its long-standing local ownership with comprehensive coverage options and strong financial stability to support the health and well-being of SC residents.

BizScoreAI awards the business a Performance score of 97 out of 100, which measures website loading speed to keep visitors on the page and helps search engine ranking. The Discoverability score is 75 out of 100. Additionally, the business ranks number 2 of 3 Health Insurance businesses that BizScoreAI has scored in Columbia.

Services:

  • Group Health Plans
  • Individual and Family Plans
  • Medicare Options
  • Medicare Plans
  • Provider Search

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact BlueCross BlueShield of SC

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
20/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

49 /100
On-Page
19/100
Technical
67/100
Performance
97/100
Content
13/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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