37 / 100

BizScore

Top 55% How we score
17
AI Visibility
—
AI Agent ReadinessNot audited yet
43
SEO Performance
64
Google Rating

Contact Information

Location

About Blue Cross & Blue Shield of SC

Blue Cross & Blue Shield of SC is a health insurance carrier in Columbia, SC. It offers group health plans for businesses of all sizes, individual and family plans, and Medicare options, along with Chamber Blue plans for chamber member companies with 51 or more employees. It also provides Individual Coverage Health Reimbursement Arrangements, which allow employers to set aside tax-free money to reimburse employees for premiums. The company holds a rating of 3.20 based on 6 reviews.

Blue Cross & Blue Shield of SC is the only SC-owned and -operated health insurance carrier and has served the state for more than 75 years. It maintains the largest provider networks in the state, and its family of companies includes BlueChoice HealthPlan of SC, a managed care subsidiary that includes Healthy Blue, a Medicaid health plan. Affiliated companies operate in SC, Georgia, Ohio, Tennessee and Texas, offering products such as life insurance and behavioral health benefits, administering federal government contracts, and focusing on technology. The company supports health care-related research, education and service through the BlueCross BlueShield of SC Foundation.

For members and providers, the company offers tools including My Insurance Manager, a secure online tool for providers, and My Health Toolkit, which gives members access to personal plan information. Provider services include STATchat, Ask Provider Services, and a Voice Response Unit available 24 hours a day, seven days a week for claims, eligibility and authorization status. PreCheck MyScript is a real-time benefits check tool embedded within the electronic medical record workflow that displays lower-cost alternatives for prescriptions and flags medications requiring prior authorization. The company partners with CoverMyMeds to offer free electronic prior authorization services, and its pharmacy benefit manager also accepts prior authorizations via phone and fax. Its maternity program connects pregnant members with registered nurses who help them navigate benefits.

AM Best has reaffirmed the company's A+ (Superior) rating, making it the only health insurance company in SC with that rating, and this marks the 24th consecutive year it has met that standard. Forbes has named it one of America's Best Large Employers and among America's Best Employers for Tech Workers. It holds Gold recognition as a Veteran-Friendly Employer from the SC Department of Veterans' Affairs and STAYS Employer recognition from the SC Department of Employment and Workforce. Through the BlueScholars program, it partners with Benedict College and Claflin University to provide scholarships, mentorship and internships.

For South Carolinians weighing health coverage options, Blue Cross & Blue Shield of SC pairs the state's largest provider networks with a financial strength rating held by no other health insurer in SC.

Services:

  • Group Health Plans
  • Individual and Family Plans
  • Medicare Options
  • Medicare Plans
  • Provider Search

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Blue Cross & Blue Shield of SC

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
20/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

43 /100
On-Page
19/100
Technical
67/100
Performance
72/100
Content
13/100

Ways to improve this score

Improve Content
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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