Blue Avenue

Blue Avenue is a marketing agency in Columbia, SC, located at 1332 Main St #205. The firm specializes in marketing for economic development, professional services, and healthcare sectors. It serves clients ranging from multi-county regions and state agencies to law firms and hospitals. The agency’s work includes developing graphic identities, feature videos, websites, and marketing collateral for organizations such as the County of Lexington Economic Development, the SC I-77 Alliance, and York County.

Blue Avenue is an upscale marketing boutique established by Rhonda Rawl of Lexington and Colleen Coletta of Columbia. Rawl is a strategic planning and marketing research specialist, while Coletta is a seasoned creative and brand strategist. Coletta holds a Bachelor of Fine Arts in Graphic Design from Iowa State University and brings more than 20 years of experience in graphic design, advertising, and marketing, having worked in agencies, in-house departments, and as an independent freelancer. Rawl holds a Bachelor of Arts in Journalism & Mass Communications from the University of SC and has over 20 years of experience providing strategic marketing services to healthcare groups, financial service firms, and real estate development organizations.

The firm operates as a full-service marketing agency offering a wide array of services, including strategic consulting, marketing research, media planning, social media coordination, digital analytics, and search engine optimization. Their capabilities extend to naming, logo development, brand standards manuals, print design, direct mail, television, radio, billboard advertising, website and app development, email marketing, video production, and public relations. Blue Avenue specializes in marketing economic development initiatives ranging from the statewide to the county level, and has been marketing professional service firms since 2000.

Blue Avenue is known for its expertise in creating dynamic yet intuitive platforms that balance insightful information with easy-to-navigate interfaces. The agency has delivered projects for notable clients including Parker Poe Adams & Bernstein, SC Power Team, Giti Tire USA, and the SC Department of Commerce. Their approach combines big ideas and strategic thinking with imaginative visuals to produce messaging that is motivational and memorable.

Blue Avenue brings over two decades of combined experience in strategic planning and creative branding to the Columbia marketing landscape, helping local and regional organizations stand out through comprehensive design and digital solutions.

BizScoreAI gives Blue Avenue a Schema & Structure score of 100 out of 100. This excellent rating means the website carries structured data and clear headings, which AI assistants and search engines use to understand exactly what the business is and what it offers. The agency also receives a Technical score of 84 out of 100. This strong result shows the website is technically sound, secure and indexable, so search engines can read it without errors.