Run a free full auditAssurance Financial - Columbia is a mortgage lender in Columbia, SC. The company provides a variety of residential loan products, including services for purchasing a new home, refinancing an existing mortgage, building a home, or utilizing home equity. They serve diverse clients, including first-time homebuyers and those looking to downsize or expand their living space.
Founded in 2001, Assurance Financial is an independent, full-service residential mortgage banker. The company utilizes an in-house team to service loans from beginning to end, a process designed to save borrowers time and ensure reliable funding. As a Fannie Mae, Freddie Mac, and Ginnie Mae approved issuer and servicer, they offer a comprehensive menu of residential loan products. Their approach focuses on combining technology-driven solutions with personalized customer service to create a seamless home buying experience.
The office is located on Devine Street in the Elliott Building, situated a short walk from the Five Points Post Office and the Southeast Regions Headquarters.
The business is recognized for its professionalism and the expertise of its loan officers, who are noted for being knowledgeable, efficient, and patient with unique circumstances. With a 5.00 rating, the company has established a reputation for being thorough and helpful to homeowners throughout the region.
Assurance Financial - Columbia remains dedicated to helping residents find the right home loans and refinancing solutions within the Columbia community.
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BizScoreAI scanned the website assurancemortgage.com on June 5, 2026. Assurance Financial - Columbia has a BizScore of 68 out of 100. The website audit behind the SEO score ran on October 24, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 91, Technical 86, Performance 71, Content 80.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).
Browse: Businesses in Columbia, SC · Mortgage Lender in SC · Businesses in SC
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