W.M. Means Company

Insurance agency Charleston, SC
43 / 100

BizScore

How we score
22
AI Visibility
22
AI Ready
—
AI Agent ReadinessNot audited yet
60
SEO Performance
80
Freshness
60
Google Rating
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Contact Information

Location

About W.M. Means Company

W.M. Means Company is a family-owned insurance agency in Charleston, SC, serving residents and businesses across the peninsula with a focus on homeowners, auto, flood, valuable items, excess liability, builders risk, and commercial insurance. With a history spanning nearly 90 years, the agency has insured most homes on the Charleston Peninsula at some point, and it remains the oldest insurance agency in downtown Charleston. The company is operated by the third and fourth generations of the Means family, reflecting deep local roots and long-term commitment. It represents top-rated insurance providers across the U.S., offering personalized service based on decades of experience.

The agency’s team includes Richard W. Hutson, Jr., a principal with 40 years of experience, and Richard W. Hutson, III, who has served as a producer for six years. Ashley K. Jackson, the office manager, brings 15 years of experience, while Lauren Mackie, an account manager, has 12 years in the field. The team is dedicated to providing thorough, no-obligation policy reviews and tailored coverage solutions for individuals and businesses throughout the region.

Located at 64 Broad Street, the agency sits just a short walk from several historic landmarks. It is about 17 meters from both The Confederate Home and the Daniel Ravenel House Marker, and within walking distance of the Henry Timrod public artwork and the George Washington Statue, all situated near the city’s historic core. The Corporation Counsel office is also nearby, reflecting the agency’s presence in a central civic district.

Despite a 3.00 rating from four reviews, the company’s longevity and family legacy underscore its consistent presence in Charleston’s insurance landscape. Its deep roots and generational continuity highlight a trusted, locally embedded service model that has endured for nearly a century. W.M. Means Company remains a fixture in Charleston’s downtown, known for its enduring commitment to protecting homes and businesses in one of the city’s most historic and valued neighborhoods.

Score Summary

BizScoreAI scanned the website meansinsurance.com on June 14, 2026. W.M. Means Company has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility22 out of 100
  • SEO60 out of 100
  • Google rating3.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 51, Technical 72, Performance 89, Content 28.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), AI-Parseable Headings (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact W.M. Means Company

AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

60 /100
On-Page
51/100
Technical
72/100
Performance
89/100
Content
28/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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