68 / 100

BizScore

How we score
63
AI Visibility
29
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
80
Freshness
—
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Palmer & Cay

Palmer & Cay is an insurance agency in Charleston, SC. Serving clients with a global reach and local experience, this independent broker provides a variety of specialized services, including property and casualty insurance, employee benefits, private equity transaction services, and specialty program administration.

With a history spanning over 150 years, the firm utilizes a holistic approach to navigate the complexities of the insurance market. Their team focuses on providing proactive solutions and tenacious advocacy to help businesses and non-profits manage risk. Their expertise includes designing financially sound benefit programs to aid in employee recruitment and retention, as well as managing complex transactional insurance products and alternative risk financing for private equity. Additionally, they professionally administer insurance programs for specific groups, such as university health insurance and coverage for the Girl Scouts.

The agency is located on Calhoun Street, situated near East Bay Calhoun Park and the Susie Jackson Freedom Memorial Garden. The office is also a short walk from The Borough Houses and The Liberty Tree memorials.

Palmer & Cay is recognized for its commitment to exceptional service and its ability to deliver proven results through cutting-edge thinking. The firm is known for its client-centered culture, acting as a dedicated partner to help organizations protect their reputation, property, and employees.

Palmer & Cay provides sophisticated risk management and benefits solutions for clients throughout Charleston and across the world.

Services:

  • Employee Benefits
  • Private Equity
  • Property & Casualty
  • Specialty Programs

Score Summary

BizScoreAI scanned the website palmerandcay.com on June 4, 2026. Palmer & Cay has a BizScore of 68 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility63 out of 100
  • SEO70 out of 100

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 87, Performance 65, Content 48.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap, Author Signals.

Areas to improve: 5 checks. FAQPage Schema (failed), Content Too Thin (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Palmer & Cay

AI Visibility Score

How visible is this business to AI-powered search engines

63 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
85/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
80/100
Technical
87/100
Performance
65/100
Content
48/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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