72 / 100

BizScore

How we score
62
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

Location

About M. Dumas & Sons

M. Dumas & Sons is a men's clothing store in Charleston, SC. The shop offers a variety of specialty apparel, including polos, sport shirts, shorts, chinos, and seasonal items such as waffle knit thermals and canvas jackets. The store's curated selection features brands like Filson, Southern Tide, Brackish, and Ferragamo. With a 4.40 rating from 182 reviews, the business serves the local community with a focus on quality and style.

The business carries a deep historical legacy in Charleston that dates back to 1917, when Mendel Dumas opened his first storefront. Originally serving service workers, laborers, and naval officers, the shop became a primary supplier of naval uniforms for the city's expanding maritime presence. Today, the third-generation ownership continues this tradition, blending heritage with modern styles that reflect the Lowcountry's affinity for the outdoors, including hunting apparel and rugged fieldwear. The leadership team, including CEO and Co-Owner Gary Flynn and Co-Owner David Dumas, works to curate a top-notch selection of global brands.

Located on King St, the store is situated within the King Street Fashion District. It is a short walk from the Threshold Repertory Theatre, Sottile Theater, and Gangi Courtyard.

The business maintains thorough, well-documented information online, and its website is well-optimized for search engines to read cleanly.

M. Dumas & Sons provides a unique blend of historical tradition and modern men's fashion to the Charleston community.

Services:

  • Accessories Sales
  • Clothing Sales

Score Summary

BizScoreAI scanned the website mdumasandsons.com on June 14, 2026. M. Dumas & Sons has a BizScore of 72 out of 100.

  • AI Visibility62 out of 100
  • SEO79 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 68, Technical 95, Performance 96, Content 58.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact M. Dumas & Sons

AI Visibility Score

How visible is this business to AI-powered search engines

62 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Q&A Content
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
68/100
Technical
95/100
Performance
96/100
Content
58/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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