Johnnie-O by M. Dumas and Sons

Men's clothing store Charleston, SC
70 / 100

BizScore

How we score
54
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Johnnie-O by M. Dumas and Sons

Johnnie-O by M. Dumas and Sons is a Men's clothing store in Charleston, SC. The store carries Johnnie-O apparel including the Carmel Sateen 5-Pocket Pant, the Rafael Everyday Performance Dress Shirt, and the Pop Tails Performance Jersey Polo. It also stocks items from Smathers & Branson, such as the University of Georgia Coasters and the Pointer Needlepoint Baseball Cap, as well as Harlestons polos and hoodies. The business holds a rating of 5.00 based on 4 reviews.

M. Dumas and Sons has served Charleston since 1917. Third-generation owner David Dumas leads the team alongside Gary, who began his retail career at Nordstrom at age 18. The staff includes Lachlan, who joined after ten years in wholesale and retail, and Taylor, who brings experience in fashion styling, product design, and buying. Colin, a sales associate with fifteen years at the store, specializes in Barbour coats. Laney, who previously worked at Nordstrom in San Francisco, focuses on men's suiting and personal styling. George serves as the visual merchandiser, and Anthony, a College of Charleston graduate, specializes in vintage work-wear and fine suiting. Harri joined as a Master Tailor after seventeen years at Neiman Marcus in New Jersey.

The store offers an exclusive Barbour x Dumas collection featuring the Icons Beaufort Jacket, the Cotton Wax Jacket, and the Kelson 1/4 Zip Sweater. Inventory includes footwear from Common Projects, such as the Achilles Sneaker. Clothing selections feature Faherty items like the Epic Quilted Fleece Pullover and the Byron Bay Hoodie, as well as Rails shirts and Filson products including the Alaskan Guide Shirt and the Rustic Canvas Journeyman Jacket. The shop also carries Riomar footwear, such as the Algarve Waterman, and SS Coastal Breeze sportshirts with moisture-wicking fabric and UV protection.

Customers have given the business a perfect 5.00 rating based on their reviews.

Johnnie-O by M. Dumas and Sons provides Charleston men with curated clothing and accessories from heritage and contemporary brands.

BizScoreAI assigns the business a Discoverability score of 100 out of 100, ensuring that AI crawlers can access and find every page of the website so the business can be recommended. The business also holds an SEO Score of 85 out of 100, which reflects strong technical search health that helps search engines crawl and rank the site for local customers.

Services:

  • Accessories Sales
  • Clothing Sales

Score Summary

BizScoreAI scanned the website mdumasandsons.com on September 26, 2026. Johnnie-O by M. Dumas and Sons has a BizScore of 70 out of 100.

  • AI Visibility54 out of 100
  • SEO77 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 80, Performance 74, Content 73.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Author Signals (warning).

More Men'S Clothing Store in Charleston, SC

Browse: Businesses in Charleston, SC · Men'S Clothing Store in SC · Businesses in SC

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Johnnie-O by M. Dumas and Sons

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
LocalBusiness Schema
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
80/100
Technical
80/100
Performance
74/100
Content
73/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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