Ray Insurance Agency, Inc.

Insurance Agent Columbus, OH
56 / 100

BizScore

How we score
44
AI Visibility
35
AI Ready
—
AI Agent ReadinessNot audited yet
62
SEO Performance
60
Freshness
84
Google Rating
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Contact Information

Location

About Ray Insurance Agency, Inc.

Ray Insurance Agency, Inc. is an Insurance Agent in Columbus, OH, located at 1580 Fishinger Rd. It holds a rating of 4.20 based on customer reviews. The agency is a fourth-generation family-owned business serving Central Ohio since 1923. Operating as a full-service independent agency, it offers risk management solutions and represents national and regional carriers. The firm was named a Best Practices Agency.

Ray Insurance provides Commercial, Bonds, Personal, Health, and Life coverage. The agency has served the dental industry for over 40 years. Dental malpractice programs feature pure consent, requiring the dentist’s consent to settle claims, and include hygienists and assistants with separate limits. Business liability and property insurance for dentists are also available.

The team includes Joe Ray, David Ray, and Matt Rappolt as Agents and Principals. Sarah Wutzler serves as the Personal Lines Account Manager. Kim Bumgarner is the Office Coordinator. Rick Barnes handles Agency Accounting. Megan Rapp, Kim Hicks, Colleen Beatty, and Shari Llewellyn manage Personal Insurance. Paula Lambert, Elizabeth Thomin, Jenna McGuinness, Cheryl Rayo, and others handle Commercial Insurance. The agency provides 24-hour access to clients and offers personalized service. Business hours are 8:30 AM to 5 PM, Monday through Friday, with appointments available. Contact numbers include 614-246-9254 for Joe Ray, 614-246-9252 for David Ray, and 614-246-9260 for Matt Rappolt.

The agency assists with claims involving medical care, auto body repair, construction, legal defense, jury awards, claims adjustment, and insurance fraud. Policies protect assets against attachment from court awards and cover defense costs when sued. Ray Insurance helps clients insure collateral for high-value purchases like homes or cars. Health insurance typically covers children up to age 18, or up to 22 if a full-time student. Comprehensive insurance covers fire, theft, flood, earthquake, and hail. Liability and physical damage coverage follow the vehicle. The agency advises investing in safety features and taking defensive driving courses to manage risks. Ray Insurance helps clients establish protection strategies and maximize value.

The agency sits at 1580 Fishinger Road, just 30 meters from Fishinger Road and about 0.1 miles from Northwest Boulevard and Tremont Road. It is also near the Bob Crane Community Center, located roughly 0.3 miles away.

BizScoreAI awarded the business a Technical score of 87 out of 100, which ensures the website is secure and readable by search engines without errors. The business also received a Discoverability score of 75 out of 100, confirming that AI crawlers can access every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website rayinsurance.com on June 3, 2026. Ray Insurance Agency, Inc. has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility44 out of 100
  • SEO62 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 86, Performance 74, Content 15.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Ray Insurance Agency, Inc.

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

62 /100
On-Page
71/100
Technical
86/100
Performance
74/100
Content
15/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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