Run a free full auditLauber & Will Insurance is an Insurance Agent in Cincinnati, OH. The firm specializes in Home Insurance, Car Insurance, Life Insurance, Health Insurance, and Business Insurance. They serve clients throughout Ohio, including Dent, Harrison, Western Hills, Cleves, Colerain, Cheviot, Northgate, White Oak, Miamitown, Springfield Township, Green Township, Crosby Township, Hamilton, Butler, Warren, Clermont, Ripley, and Dearborn counties, as well as surrounding areas in Kentucky, Indiana, and Tennessee. The agency holds a rating of 4.9 based on 207 reviews.
Lauber & Will Insurance is a family-owned and operated independent insurance agency with second and fourth-generation agents from each principal working in the firm. It was formed in 2005 from the merger of two long-standing Cincinnati agencies: The Lauber Agency, founded in 1941, and the Will Agency, founded in 1931. The agency partners with the industry’s leading insurance companies to provide appropriate and affordable protection. Their insurance advisors act as advocates for clients, helping navigate unique risks and assisting from coverage selection through claim filing. The team emphasizes building strong relationships and providing practical solutions tailored to individual needs.
The agency provides comprehensive insurance solutions for personal and business clients, with specialties in Home Insurance, Auto Insurance, Individual Life Insurance, and Business Owners Insurance. They also assist with employee benefits. The team works closely with clients to make informed decisions about protection and future planning. They offer guidance on complex topics such as replacement cost coverage for homes and personal property, additional living expense coverage, umbrella or excess liability policies, flood insurance, and coverage for specific risks like trampolines or defamation. The agency supports local community organizations, including Toys for Tots, St. John the Baptist School, Cincinnati Ronald McDonald House, the Rotary Club of Cincinnati, and the Children’s Advocacy Center.
Lauber & Will Insurance is a recipient of the Top 3 Best Insurance Agents in Cincinnati award. With decades of combined experience dating back to 1931, the firm has established a reputation for ethical decision-making and dedicated client service. Their independent status allows them to represent multiple carriers, giving clients a wide variety of coverage options and price points. The agency is licensed in Ohio, Kentucky, Indiana, and Tennessee, serving a broad regional area with a focus on personalized attention and long-term client relationships.
Lauber & Will Insurance brings generations of local expertise to Cincinnati, offering independent insurance solutions that prioritize client advocacy and community engagement.
The agency is situated near the Northwest Expressway and Harrison Avenue, with Taylor Creek and Good Samaritan Medical Center Western Ridge located within a half mile.
BizScoreAI awards Lauber & Will Insurance an On-Page score of 83 out of 100, which ensures search engines can match the site to the searches customers actually make. The firm receives a Content Quality score of 75 out of 100.
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BizScoreAI scanned the website lauberandwill.com on June 4, 2026. Lauber & Will Insurance has a BizScore of 67 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 83, Technical 79, Performance 67, Content 50.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
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