Run a free full auditKen-Ton Closet is a thrift store in Tonawanda, NY. It is a 100% volunteer-run nonprofit dedicated to strengthening the community by meeting the basic needs of children in the Village of Kenmore and Town of Tonawanda. The organization provides free clothing, school supplies, food, and toiletries to children in need. It holds a rating of 4.90 based on customer reviews.
The Ken-Ton Closet began operation in January 2013 and was founded by Jill O'Malley as an offshoot of the activities of the Ken-Ton Parent Alliance. For the first six years, the Closet occupied three rooms in the Sheridan Parkside Building in the Town of Tonawanda. In July 2019, it moved to its current site at the former Jefferson School at 250 Athens Blvd. The entrance is on the Oakvale Blvd. side of the building between Loretta and Janes, accessed through Door 2 on the second floor. From this location, children can visit every other month to receive toiletries, three to four outfits, shoes, new socks and underwear, and specialty items such as winter coats, holiday clothing, and Halloween costumes.
Although it primarily provides support to families experiencing economic hardship, the Closet also distributes needed items to families facing difficulties such as fire losses or emergency foster placement. In 2025, the organization served 315 families with its in-house clothing program. This, combined with its school supply program, allowed it to positively impact 868 children in the community. The program is supported by a grant from the Kenmore Rotary Foundation.
The business maintains a positive rating from the customers who have reviewed it. This high rating reflects the satisfaction of families who have utilized its services for essential items.
Ken-Ton Closet provides essential support to children in the Village of Kenmore and Town of Tonawanda through its volunteer-run nonprofit model.
Ken-Ton Closet is located on Athens Blvd in Tonawanda, NY, situated about a quarter mile from Sheridan Drive. The site is also approximately a half mile from both Lincoln Park and Adams Field.
BizScoreAI awarded the business a Content Quality score of 100 out of 100. This excellent rating means the website answers customer questions clearly and provides content that AI assistants can quote directly. The organization also received a Technical score of 94 out of 100. This excellent result confirms the website is secure and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website kentoncloset.org on July 4, 2026. Ken-Ton Closet has a BizScore of 65 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 60, Technical 94, Performance 83, Content 44.
Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Q&A Content, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
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