Run a free full auditUR Medicine Primary Care, Highland Family Medicine is a medical center in Rochester, NY. As an outpatient hospital department of Highland Hospital, this practice provides comprehensive family care for individuals at every stage of life. Their services include prenatal care for expectant mothers, delivery, and addressing the physical, emotional, mental, and social needs of children, adolescents, adults, and seniors.
The practice operates as a Patient-Centered Medical Home with a focus on preventative health and long-term patient relationships. Their approach is built on being personal, respectful, accessible, inclusive, forward-looking, and committed. The team provides high-quality care to all patients regardless of age, race, gender, ethnicity, religion, disability, sexual preference, language, or ability to pay. Beyond local care, the practice supports special projects for underserved populations both in the Rochester community and in Honduras.
Located on S Clinton Ave, the facility is situated near the Eastern Expressway and is a short distance from Saint Boniface School and School Number 15.
The business maintains thorough, well-documented information online and features a well-optimized website that is easily readable by search engines.
UR Medicine Primary Care, Highland Family Medicine provides dedicated, inclusive healthcare to the diverse families of Rochester.
Services:
BizScoreAI scanned the website urmc.rochester.edu on June 24, 2026. UR Medicine Primary Care – Highland Family Medicine has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 28, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 16 of 30 points, AI Trust Signals 7 of 20 points.
Website audit sub-scores (out of 100): On-Page 72, Technical 70, Performance 91, Content 65.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Rochester, NY · Medical Center in New York · Businesses in New York
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business