William Mattar Rochester Accident Lawyers

Top-Rated Lawyer Rochester, NY
75 / 100

BizScore

How we score
65
AI Visibility
82
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
100
Freshness
94
Google Rating
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Achievements

Contact Information

Location

About William Mattar Rochester Accident Lawyers

William Mattar Rochester Accident Lawyers is a Lawyer in Rochester, NY, located at 16 West Main Street. The firm handles motor vehicle accident cases across New York State, including car, truck, motorcycle, bicycle, pedestrian, rideshare, drunk driving, distracted driving, and self-driving car accidents. They operate on a contingency fee basis, meaning clients pay no upfront costs and no attorney’s fees unless the firm recovers compensation. The firm holds a rating of 4.70 based on 588 reviews. Founded in 1990 by William K. Mattar in Williamsville, NY, the firm grew from a one-lawyer office to one of New York State’s largest firms dedicated almost exclusively to motor vehicle accident cases. William Mattar holds Martindale-Hubbell’s AV Preeminent rating and has been recognized by Avvo with a Superb rating for personal injury. The firm handles complex liability questions, such as pure comparative negligence rules, and manages claims involving multiple parties, layered insurance policies, and strict statutory deadlines. Services include gathering evidence, securing video footage, consulting with accident reconstruction professionals, and negotiating with insurance companies to maximize recovery. The firm’s standing is defined by its extensive experience in motor vehicle litigation and its consistent recognition by peers and clients. It maintains a strong local reputation, reflected in consistently high customer ratings, and has built an established track record supported by a large base of customer reviews. The firm’s focus on a single area of law allows it to dedicate its resources and collective experience to helping people injured on the road. William Mattar Rochester Accident Lawyers combines decades of specialized motor vehicle accident experience with a strong reputation in Rochester, NY, to help injured clients secure the compensation they deserve.

The firm is situated on West Main Street, near the intersection with East Main Street and Exchange Boulevard. It is located about a tenth of a mile from the Monroe County Office Building and the Times Square Building.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides content that AI assistants can quote directly. The firm also received a Performance score of 95 out of 100 for website speed, which keeps visitors on the page and helps with search engine ranking. BizScoreAI notes that the business ranks number 3 of 27 Lawyer businesses that BizScoreAI has scored in Rochester.

Services:

  • Car Accident Lawyer
  • Car Accident Representation
  • Motorcycle Accident Claims
  • Motorcycle Accident Lawyer
  • No Fee Until We Win℠
  • Rideshare Accident Cases
  • Rideshare Accident Lawyer
  • Truck Accident Lawyer

Score Summary

BizScoreAI scanned the website williammattar.com on June 4, 2026. William Mattar Rochester Accident Lawyers has a BizScore of 75 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility65 out of 100
  • SEO79 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 11 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 93, Performance 96, Content 63.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Rich Schema Types, Q&A Content, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact William Mattar Rochester Accident Lawyers

AI Visibility Score

How visible is this business to AI-powered search engines

65 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
100/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
63/100
Technical
93/100
Performance
96/100
Content
63/100

Ways to improve this score

Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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