Rothy’s Upper West Side

Top-Rated Shoe store New York, NY
81 / 100

BizScore

How we score
69
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
90
SEO Performance
—
Freshness
96
Google Rating
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Achievements

Contact Information

  • Address
    181 Columbus Ave
    New York, NY 10023
  • Website
    rothys.com
  • Google Reviews
    4.8 out of 5 stars from 226 Google reviews

Location

About Rothy’s Upper West Side

Rothy’s Upper West Side is a Shoe store in New York, NY, located at 181 Columbus Ave. The store offers women’s, men’s, and kids’ footwear and bags, specializing in washable styles crafted from ReVelvet, a material knit from recycled plastic bottles. The inventory includes clogs, Mary Janes, flats, sneakers, and loafers. The business holds a rating of 4.80 based on 226 reviews.

The store features a selection of ReVelvet styles, including the Point III, Penny Clog, Penny Loafer, Max Square Ballerina, Double Buckle Mary Jane, and Casual Clog. These shoes are machine washable, requiring customers to slip out the insoles and toss them in cold water before air drying. The Point III, which took about 9 plastic bottles to knit, features a suede-like finish and a cushioned insole. The Penny Clog, made from approximately 4 plastic bottles, offers a contoured footbed and fits true to size. The Penny Loafer, constructed from about 19 plastic bottles, includes a contoured insole and heel padding for support. The Max Square Ballerina uses 10 plastic bottles and features an In Love Insole for cushioning. The Double Buckle Mary Jane, made from 12 plastic bottles, has adjustable straps with signature buckles. The Casual Clog, also made from 9 plastic bottles, includes an EverDreamy Footbed with arch support.

Customers appreciate the comfort and style of these washable shoes. The Penny Clog has an overall rating of 4.87 from 342 reviews, with praise for its comfort and fit. The Penny Loafer has a 4.61 rating from 968 reviews, highlighting its comfort and classic look. The Double Buckle Mary Jane has a 4.56 rating from 1379 reviews, with customers noting the secure fit of the double straps. The Casual Clog has a 4.59 rating from 10,824 reviews, with many praising its arch support and comfort. The Point III has a 4.28 rating from 78 reviews, with feedback on its fit and color. The Max Square Ballerina has a 4.45 rating from 175 reviews, with comments on its flattering profile.

Rothy’s Upper West Side benefits from a strong local reputation, reflected in consistently high customer ratings, and an established track record built on a large base of customer reviews.

Rothy’s Upper West Side brings its sustainable, washable footwear to the Upper West Side, offering New York residents a comfortable and stylish alternative to traditional shoes.

The store sits on Columbus Avenue, a main road in New York, just a short distance from the United States Post Office and within a tenth of a mile of Broadway and West 66th Street.

BizScoreAI awarded the business a perfect 100 out of 100 for its Discoverability score, which ensures AI crawlers can access every page of the website so assistants can recommend the store. The business also achieved a perfect 100 out of 100 for its Technical score, confirming the site is secure and indexable for search engines. Additionally, the business ranks number 2 of 23 Shoe store businesses that BizScoreAI has scored in New York.

Services:

  • Bags Made with Recycled Materials
  • Online Shopping
  • Store Visits
  • Washable Shoes

Score Summary

BizScoreAI scanned the website rothys.com on May 13, 2026. Rothy’s Upper West Side has a BizScore of 81 out of 100.

  • AI Visibility69 out of 100
  • SEO90 out of 100
  • Google rating4.8 out of 5

Website audit sub-scores (out of 100): On-Page 69, Technical 100, Content 100.

Strengths: 7 checks passed. Organization Schema, Meta Description, AI-Parseable Headings, llms.txt, AI Crawler Access, XML Sitemap, About/Team Page.

Areas to improve: 6 checks. FAQPage Schema (failed), Speakable Schema (failed), BreadcrumbList (warning), AggregateRating (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rothy’s Upper West Side

AI Visibility Score

How visible is this business to AI-powered search engines

69 /100

Ways to improve this score

FAQPage Schema
BreadcrumbList
AggregateRating
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

90 /100
On-Page
69/100
Technical
100/100
Performance
0/100
Content
100/100

Ways to improve this score

Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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