Run a free full auditRothy's Flatiron is a shoe store in New York, NY, located at 134 5th Ave. The business offers footwear and accessories for women, men, and kids, featuring products such as clogs, Mary Janes, flats, sneakers, and loafers. It holds a 4.60 rating based on 25 reviews.
The store stocks specific styles including The Point III, The Penny Clog, The Penny Loafer, The Max Square Ballerina, and The Double Buckle Mary Jane. The brand also features clog silhouettes such as The Casual Clog, The Après Clog, The Teddy Buckle Clog, and The Braid Clog. These products are crafted with ReVelvet, a material described as soft, durable, and knit from 100% plastic bottles, with a suede-like finish. The Point III features a warm brown signature knit upper, a cushioned warm brown insole for arch support, a roomy toe box, and sculpted outsoles for traction. All styles are machine washable with cold water and air drying. The business notes that it took about nine plastic bottles to knit a pair of shoes.
The brand was founded by Roth, an art and design obsessed gallerist, and Hawthy, an impeccably dressed banker. After four years of research and development, they created washable, comfortable footwear to address waste in the footwear industry. Their approach focuses on combining style with comfort. The Point III is highlighted as a reimagined version of their original icon.
Rothy's Flatiron maintains a solid reputation among the customers it has served. The 4.60 rating reflects the positive reception of its washable, sustainably crafted shoes.
Rothy's Flatiron brings its washable, sustainable footwear to the heart of New York.
The store sits on 5th Ave near FDNY Engine 14 and The New School, both about a tenth of a mile away.
BizScoreAI gave the business a perfect 100 out of 100 for its Discoverability score, which ensures AI crawlers can find every page of the website. It also earned a 100 out of 100 for its Technical score, confirming the site is secure and readable for search engines. Additionally, the business ranks number 1 of 23 Shoe store businesses that BizScoreAI has scored in New York.
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BizScoreAI scanned the website rothys.com on May 13, 2026. Rothy's Flatiron has a BizScore of 81 out of 100.
Website audit sub-scores (out of 100): On-Page 69, Technical 100, Content 100.
Strengths: 7 checks passed. Organization Schema, Meta Description, AI-Parseable Headings, llms.txt, AI Crawler Access, XML Sitemap, About/Team Page.
Areas to improve: 6 checks. FAQPage Schema (failed), Speakable Schema (failed), BreadcrumbList (warning), AggregateRating (warning), Q&A Content (warning), Author Signals (warning).
Browse: Businesses in New York, NY · Shoe Store in New York · Businesses in New York
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