Richards Insurance Agency

Insurance Agent Massena, NY
43 / 100

BizScore

How we score
23
AI Visibility
42
AI Ready
—
AI Agent ReadinessNot audited yet
61
SEO Performance
15
Freshness
88
Google Rating
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Contact Information

Location

About Richards Insurance Agency

Richards Insurance Agency is an insurance agent in Massena, NY. Serving individuals, families, and businesses throughout the North Country New York area, the agency specializes in automotive and homeowner's insurance. They offer professional assistance in finding effective coverage and comparing rates from competing companies to meet specific client needs.

As an independent agency established in 1973, Richards Insurance Agency operates with a philosophy of providing personal, professional service. The agency utilizes a computerized rating system to instantly compare rates from various reputable, financially sound insurance companies. This approach allows them to advocate for their clients by seeking the best possible coverage at competitive prices. The team includes four insurance specialists dedicated to working on the client's side during the claims process to ensure fair and prompt payment.

The agency is located on E Orvis St, situated about 0.2 miles from East Orvis Street Park and 0.3 miles from Saint Josephs School. The office is also a short drive from Highland Road, the Massena Power Canal, and Jefferson Elementary School.

Richards Insurance Agency is known for its long-standing tradition of excellence and its deep roots in the community, having provided service to Northern New York for over 50 years. Clients value the agency's dedication to finding affordable and adjustable policies that offer peace of mind.

With over five decades of experience, Richards Insurance Agency remains a trusted provider of comprehensive insurance solutions for the Massena community.

Score Summary

BizScoreAI scanned the website richardsinsuranceagency.com on July 8, 2026. Richards Insurance Agency has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 29, 2026.

  • AI Visibility23 out of 100
  • SEO61 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 44, Technical 77, Performance 67, Content 54.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Richards Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

61 /100
On-Page
44/100
Technical
77/100
Performance
67/100
Content
54/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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