Run a free full auditRichards Insurance Agency is an insurance agent in Massena, NY. Serving individuals, families, and businesses throughout the North Country New York area, the agency specializes in automotive and homeowner's insurance. They offer professional assistance in finding effective coverage and comparing rates from competing companies to meet specific client needs.
As an independent agency established in 1973, Richards Insurance Agency operates with a philosophy of providing personal, professional service. The agency utilizes a computerized rating system to instantly compare rates from various reputable, financially sound insurance companies. This approach allows them to advocate for their clients by seeking the best possible coverage at competitive prices. The team includes four insurance specialists dedicated to working on the client's side during the claims process to ensure fair and prompt payment.
The agency is located on E Orvis St, situated about 0.2 miles from East Orvis Street Park and 0.3 miles from Saint Josephs School. The office is also a short drive from Highland Road, the Massena Power Canal, and Jefferson Elementary School.
Richards Insurance Agency is known for its long-standing tradition of excellence and its deep roots in the community, having provided service to Northern New York for over 50 years. Clients value the agency's dedication to finding affordable and adjustable policies that offer peace of mind.
With over five decades of experience, Richards Insurance Agency remains a trusted provider of comprehensive insurance solutions for the Massena community.
BizScoreAI scanned the website richardsinsuranceagency.com on July 8, 2026. Richards Insurance Agency has a BizScore of 43 out of 100. The website audit behind the SEO score ran on October 29, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 44, Technical 77, Performance 67, Content 54.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Massena, NY · Insurance Agent in New York · Businesses in New York
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