62 / 100

BizScore

How we score
46
AI Visibility
40
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Willoughby Insurance of Buffalo

Willoughby Insurance is an Insurance Agent in Buffalo, NY. They help customers find Nationwide coverage for car, homeowners, business, or life insurance needs. Working with a nearby agent can save time and help you get the right coverage.

The agency connects customers with a local Nationwide agent through a variety of options, including searching by location or agency name. They offer a wide range of insurance products, including vehicle insurance for autos, motorcycles, snowmobiles, classic cars, ATVs, RVs, boats, personal watercraft, scooters, golf carts, and business autos. Property insurance products include homeowners, renters, condo, flood, and business property coverage, with options to bundle property and auto insurance. Personal insurance offerings include life insurance (term and whole life), pet insurance, dental, umbrella, identity theft, and travel coverage. Business insurance products include businessowners policies (BOP), business auto, business property, general liability, workers' compensation, farm and ranch, and commercial agribusiness coverage. They also offer specialty products such as excess and surplus, management liability, surety bonds, and employee benefits like retirement plans, group benefits, and medical stop loss. The agency serves various business types, including auto service and repair shops, contractors, food service, professional offices, retail stores, and wholesalers.

The agency is located on Main St in Buffalo, about 0.2 miles from the Buffalo Academy for Visual and Performing Arts and Unity Peace Park, and about 0.3 miles from the NFTA Transit Police Headquarters, the Utica train station, the Metamorphosis #5 public artwork, and Delaware Avenue.

Willoughby Insurance holds a positive rating from the customers who have reviewed it, reflecting their standing as a trusted local insurance agent in Buffalo.

Services:

  • Business Insurance
  • Employee Benefits
  • Personal Insurance
  • Property Insurance
  • Vehicle Insurance

Score Summary

BizScoreAI scanned the website agency.nationwide.com on June 11, 2026. Willoughby Insurance of Buffalo has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility46 out of 100
  • SEO74 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 91, Technical 98, Performance 63, Content 43.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Willoughby Insurance of Buffalo

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
70/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
91/100
Technical
98/100
Performance
63/100
Content
43/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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