Run a free full auditWilloughby Insurance is an Insurance Agent in Buffalo, NY. They help customers find Nationwide coverage for car, homeowners, business, or life insurance needs. Working with a nearby agent can save time and help you get the right coverage.
The agency connects customers with a local Nationwide agent through a variety of options, including searching by location or agency name. They offer a wide range of insurance products, including vehicle insurance for autos, motorcycles, snowmobiles, classic cars, ATVs, RVs, boats, personal watercraft, scooters, golf carts, and business autos. Property insurance products include homeowners, renters, condo, flood, and business property coverage, with options to bundle property and auto insurance. Personal insurance offerings include life insurance (term and whole life), pet insurance, dental, umbrella, identity theft, and travel coverage. Business insurance products include businessowners policies (BOP), business auto, business property, general liability, workers' compensation, farm and ranch, and commercial agribusiness coverage. They also offer specialty products such as excess and surplus, management liability, surety bonds, and employee benefits like retirement plans, group benefits, and medical stop loss. The agency serves various business types, including auto service and repair shops, contractors, food service, professional offices, retail stores, and wholesalers.
The agency is located on Main St in Buffalo, about 0.2 miles from the Buffalo Academy for Visual and Performing Arts and Unity Peace Park, and about 0.3 miles from the NFTA Transit Police Headquarters, the Utica train station, the Metamorphosis #5 public artwork, and Delaware Avenue.
Willoughby Insurance holds a positive rating from the customers who have reviewed it, reflecting their standing as a trusted local insurance agent in Buffalo.
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BizScoreAI scanned the website agency.nationwide.com on June 11, 2026. Willoughby Insurance of Buffalo has a BizScore of 62 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 91, Technical 98, Performance 63, Content 43.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).
Browse: Businesses in Buffalo, NY · Insurance Agent in New York · Businesses in New York
Read by AI engines 5 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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