71 / 100

BizScore

How we score
66
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About COE Insurance

COE Insurance is an Insurance Agent in Phillipsburg, NJ. The agency provides homeowners insurance, flood insurance, personal and commercial auto insurance, small business insurance, worker’s compensation, and commercial property coverage. It also offers error and omission and comprehensive policies. The firm serves clients in Phillipsburg and the surrounding area. It holds a 4.70 rating based on customer reviews.

Founded in 1989 by Robyn Coe, the agency has been serving Phillipsburg for over 30 years. It is located at 39 Sitgreaves St. The firm employs experienced agents including Robyn Coe and Tina. As an independent firm, the agents work with multiple carriers to mix and match different plans. They aim to create policies that fit client budgets and coverage needs. The staff provides personal, commercial, and specialty insurance recommendations. They strive to provide knowledgeable, efficient, warm, and friendly service. The agency uses advanced tools and technology to assist clients. Agents explain insurance details clearly to help clients understand their coverage. The goal is to ensure every client feels heard, understood, and cared for, whether asking a simple question or filing a complicated claim. The firm offers after-hours help by appointment. Office hours are Monday through Thursday from 9:00 AM to 5:00 PM and Friday from 9:00 AM to 4:00 PM, with Saturday and Sunday closed. The agency runs a Restaurant.com Gift Card Referral Program.

The agency is known for its positive rating from the customers who have reviewed it. Clients note the knowledgeable staff and quality customer service. Reviews highlight that the agents search for the best possible rates. One client described the staff as providing personal service. Another noted that the agents treat every customer as their only customer. The agency aims to provide insurance that covers family, home, business, and vehicle. It seeks to provide a feeling of ease about facing a loss.

COE Insurance combines decades of local experience with personalized service to protect Phillipsburg residents and businesses.

COE Insurance is located on Sitgreaves Street in Phillipsburg, just a short distance from Shappell Park and The Sailor and Soldier's Monument. The office is also near Reese School and the Phillipsburg Railroad Historians Museum.

BizScoreAI awards COE Insurance a Discoverability score of 100 out of 100, which ensures that AI crawlers can find every page of the website so AI assistants can recommend the business. The agency also achieves a Technical score of 97 out of 100, confirming that the website is secure and indexable for search engines to read without errors.

Score Summary

BizScoreAI scanned the website coeinsonline.com on July 16, 2026. COE Insurance has a BizScore of 71 out of 100.

  • AI Visibility66 out of 100
  • SEO78 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 97, Performance 79, Content 70.

Strengths: 11 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, Hyperlocal Targeting, Local Multimedia, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. FAQPage Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact COE Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

66 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
67/100
AI Trust Signals
50/100

Ways to improve this score

FAQPage Schema Missing
Third-Party Review Links
Meta Description Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
66/100
Technical
97/100
Performance
79/100
Content
70/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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