Otterstedt Insurance Agency

Insurance Agent Hackettstown, NJ
48 / 100

BizScore

How we score
25
AI Visibility
—
AI Agent ReadinessNot audited yet
73
SEO Performance
80
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Otterstedt Insurance Agency

Otterstedt Insurance Agency is an Insurance Agent in Hackettstown, NJ, located at 313 High St #1. The agency serves families, individuals, and businesses with a focus on protection and future planning. Specific services include business insurance, human resources outsourcing through partner AlphaStaff, and coverage for social service organizations. The team provides workers compensation and health benefits solutions, along with 401k and section 125 cafeteria plan administration. Agents Kassandra, Pete Laudenbauk, and Carla are noted for their knowledge, patience, and ability to help clients save money. The agency is recognized as a Trusted Choice Agent and holds a rating of 4.00 based on customer reviews.

Founded in 1919 by Fred H. Otterstedt, the agency has a 100-year history of service. In 1955, Joe Parisi Sr. purchased the company from Mr. Otterstedt and, with his wife Lucille and son Joe Parisi Jr., built it into a leading tri-state area agency. Current President Bob Casazza continues this tradition. The agency distinguishes itself by helping clients make informed decisions rather than simply selling insurance. It has been recognized as one of the Top 50 Insurance Agencies in the country. The team leverages its standing to access the best insurance companies in the nation, aiming to provide competitive rates and tailored policies.

The agency offers comprehensive human resources services through a partnership with AlphaStaff. This includes a Human Resource Outsourcing and Professional Employer Organization program designed to help employers attract talent, ensure compliance with state, federal, and local regulations, and manage worksite safety. The service covers personnel relations management, OSHA PEO programs, and EEOC claims handling. For social service organizations, whether for-profit or not-for-profit, the agency provides customized insurance programs that address unique exposures and risk.

The agency’s standing in the industry gives it access to the best insurance companies in the country, enabling it to secure competitive prices and policies tailored to client needs. The experience and passion of every Otterstedt professional give clients insight into their current and future insurance needs.

Otterstedt Insurance Agency combines a century of experience with personalized service to help residents and businesses in Hackettstown, NJ, achieve peace of mind through informed insurance decisions.

The agency sits on High Street, just a short walk from Saint Mary's Parochial School and the Hackettstown Fire Department. It is also located near Main Street and Bowers Brook.

BizScoreAI gives the business a performance score of 86 out of 100, which measures how quickly the website loads to keep visitors engaged and aid search rankings. It also awards an authority score of 75 out of 100.

Score Summary

BizScoreAI scanned the website otterstedt.com on October 5, 2026. Otterstedt Insurance Agency has a BizScore of 48 out of 100.

  • AI Visibility25 out of 100
  • SEO73 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 81, Technical 83, Performance 86, Content 40.

Strengths: 5 checks passed. AI Content Blocking, Organization Schema, Hyperlocal Targeting, XML Sitemap, Author Signals.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Otterstedt Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

25 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
23/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
81/100
Technical
83/100
Performance
86/100
Content
40/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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