44 / 100

BizScore

How we score
23
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
60
Freshness
100
Google Rating
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Contact Information

Location

About United Assurance

United Assurance is an insurance agent in Fair Lawn, New Jersey. The agency provides a wide range of business and personal insurance services, including commercial property, construction, and liability insurance, as well as life, health, and automobile coverage. They serve clients throughout New Jersey, Pennsylvania, and the Tri-State NYC area and maintain a 5.00 rating.

The agency's history traces back to 1965, when A. Vincent Perna founded the Perna Agency. Today, United Assurance operates under the leadership of Mr. Perna’s five sons and their group of United Partners. Their extensive service offerings include business owners policies, commercial umbrella and vehicle coverage, workers compensation, and professional errors and omissions insurance. For personal needs, they provide coverage for homeowners, renters, boats, motorcycles, and snowmobiles, alongside life and health products such as annuities, dental, and estate planning.

Located on Pollitt Drive, the business is situated about 0.2 miles from the Radburn train station and the Cadmus House Historical Museum. The area is also near Radburn B-Park and Radburn A-Park.

The business maintains well-documented information online, ensuring their details are easily accessible. Their digital presence is well-optimized for clear reading by search engines.

United Assurance brings a long-standing family commitment to providing comprehensive insurance solutions for individuals and businesses in Fair Lawn.

Score Summary

BizScoreAI scanned the website unitedassurance.com on June 25, 2026. United Assurance has a BizScore of 44 out of 100. The website audit behind the SEO score ran on October 28, 2026.

  • AI Visibility23 out of 100
  • SEO66 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 94, Performance 62, Content 26.

Strengths: 2 checks passed. AI Crawler Access, AI Content Blocking.

Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact United Assurance

AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
80/100
Technical
94/100
Performance
62/100
Content
26/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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