Run a free full auditWheat Jewelers of Haslett is a Jewelry Store in Haslett, MI, located at 3493 Woods Edge Dr suite 102. The business serves the greater Lansing, Michigan area with an extensive inventory that includes over 3,000 engagement rings and wedding bands, as well as access to more than 20,000 loose diamonds by shape. Specialties include custom jewelry design, on-site jewelry repair, and a broad selection of fashion jewelry, pearls, and natural or lab-grown diamonds. It holds a rating of 4.90 based on customer reviews.
The store operates as an award-winning, local, family-owned jewelry manufacturer that has been serving customers for over 40 years. Alongside owner Kevin Wheat, the team includes a certified gemologist and two goldsmiths who work together to provide personalized service. The business utilizes a CAD system and an in-house 3D printer to create resin models, allowing clients to design unique pieces from scratch. This capability supports a wide range of services, including custom design, jewelry repair, and financing options. The store also offers a Private Jeweler Experience and purchases gold for cash.
In addition to bridal jewelry and loose diamonds, Wheat Jewelers carries a vast array of fashion jewelry, including earrings, pendants, and bracelets. The selection is refreshed regularly through associations with jewelry designers who contribute new engagement ring designs. The store also features Michigan State University Spartan jewelry, which is custom designed and manufactured in-house. Pearls are highlighted for their natural beauty and iridescent luster, with collections ranging from Akoya to freshwater varieties. The business emphasizes quality merchandise, excellent prices, and superb customer service as core pillars of its reputation.
Wheat Jewelers of Haslett combines decades of local experience with in-house manufacturing capabilities to deliver custom jewelry and diamond expertise to the Haslett community.
Wheat Jewelers of Haslett holds a Discoverability score of 75 out of 100 from BizScoreAI, which measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business. The business also has a Technical score of 74 out of 100 from BizScoreAI, which measures whether the website is technically sound, secure and indexable, so search engines can read it without errors.
BizScoreAI scanned the website wheatjewelers.com on June 24, 2026. Wheat Jewelers of Haslett has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 24, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 57, Technical 65, Performance 75, Content 38.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).
Browse: Businesses in Haslett, MI · Jewelry Store in Michigan · Businesses in Michigan
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