47 / 100

BizScore

How we score
28
AI Visibility
33
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
15
Freshness
98
Google Rating
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Contact Information

Location

About Wheat Jewelers of Haslett

Wheat Jewelers of Haslett is a Jewelry Store in Haslett, MI, located at 3493 Woods Edge Dr suite 102. The business serves the greater Lansing, Michigan area with an extensive inventory that includes over 3,000 engagement rings and wedding bands, as well as access to more than 20,000 loose diamonds by shape. Specialties include custom jewelry design, on-site jewelry repair, and a broad selection of fashion jewelry, pearls, and natural or lab-grown diamonds. It holds a rating of 4.90 based on customer reviews.

The store operates as an award-winning, local, family-owned jewelry manufacturer that has been serving customers for over 40 years. Alongside owner Kevin Wheat, the team includes a certified gemologist and two goldsmiths who work together to provide personalized service. The business utilizes a CAD system and an in-house 3D printer to create resin models, allowing clients to design unique pieces from scratch. This capability supports a wide range of services, including custom design, jewelry repair, and financing options. The store also offers a Private Jeweler Experience and purchases gold for cash.

In addition to bridal jewelry and loose diamonds, Wheat Jewelers carries a vast array of fashion jewelry, including earrings, pendants, and bracelets. The selection is refreshed regularly through associations with jewelry designers who contribute new engagement ring designs. The store also features Michigan State University Spartan jewelry, which is custom designed and manufactured in-house. Pearls are highlighted for their natural beauty and iridescent luster, with collections ranging from Akoya to freshwater varieties. The business emphasizes quality merchandise, excellent prices, and superb customer service as core pillars of its reputation.

Wheat Jewelers of Haslett combines decades of local experience with in-house manufacturing capabilities to deliver custom jewelry and diamond expertise to the Haslett community.

Wheat Jewelers of Haslett holds a Discoverability score of 75 out of 100 from BizScoreAI, which measures whether AI crawlers are allowed in and can find every page of the website, the first step before any AI assistant can recommend the business. The business also has a Technical score of 74 out of 100 from BizScoreAI, which measures whether the website is technically sound, secure and indexable, so search engines can read it without errors.

Score Summary

BizScoreAI scanned the website wheatjewelers.com on June 24, 2026. Wheat Jewelers of Haslett has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility28 out of 100
  • SEO59 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 57, Technical 65, Performance 75, Content 38.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Wheat Jewelers of Haslett

AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
57/100
Technical
65/100
Performance
75/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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