AZZI Jewelers of Haslett

Jewelry Store Haslett, MI
75 / 100

BizScore

How we score
63
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
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Freshness
98
Google Rating
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Contact Information

Location

About AZZI Jewelers of Haslett

AZZI Jewelers of Haslett is a Jewelry Store in Haslett, MI, located at 3007 E Saginaw St. The business serves customers in Lansing, Okemos, East Lansing, and Mid-Michigan. It offers custom engagement ring design, GIA-certified lab diamonds at The Dymond Bar, and luxury watches including brands such as Rolex, Omega, and Breitling. Additional services include jewelry and watch repair, gold buying, and flexible financing. The store holds a rating of 4.90 based on 2047 reviews. Elie Azzi founded the business around the year 2000 after mastering jewelry design, repair, watchmaking, custom design, and gemology. The team includes President Elie Azzi and Senior Sales Associates Brooke, Robyn, and Sami, along with Sales Associate Shari. Customers receive one-on-one guidance to design custom engagement rings, selecting specific diamonds, gemstones, metals, and settings. The business is known for its positive rating from the customers who have reviewed it. AZZI Jewelers of Haslett brings custom design expertise and GIA-certified diamonds to Haslett, MI.

BizScoreAI gives AZZI Jewelers of Haslett a Discoverability score of 100 out of 100, ensuring AI crawlers can find every page so AI assistants can recommend the business. The Technical score is 94 out of 100, confirming the website is secure and indexable for search engines to read without errors.

Score Summary

BizScoreAI scanned the website azzijewelers.com on October 4, 2026. AZZI Jewelers of Haslett has a BizScore of 75 out of 100.

  • AI Visibility63 out of 100
  • SEO79 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 70, Technical 78, Performance 73, Content 93.

Strengths: 8 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, Q&A Content, AI-Parseable Headings, XML Sitemap.

Areas to improve: 9 checks. FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact AZZI Jewelers of Haslett

AI Visibility Score

How visible is this business to AI-powered search engines

63 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
100/100
AI Trust Signals
45/100

Ways to improve this score

FAQPage Schema Missing
LocalBusiness Schema
Third-Party Review Links
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
70/100
Technical
78/100
Performance
73/100
Content
93/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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