60 / 100

BizScore

How we score
70
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
36
SEO Performance
—
Freshness
94
Google Rating
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Contact Information

Location

About Frigo Foods of Springfield

Frigo Foods of Springfield is a catering business in Springfield, MA, located at 90 William St. The business provides catering services, gourmet Italian food, and gift baskets to customers throughout Western New England. It holds a 4.70 rating based on customer reviews.

This family-run Italian deli has been operating since 1950 and is currently managed by the fourth generation of the Frigo family. The business offers a variety of specialty foods, including imported groceries, cheeses, wines, pates, imported pastas, olive oils, meats, and aged balsamic vinegars. Their menu features signature sandwiches made with imported cold cuts like mortadella, Genoa salami, hot capicola, and prosciutto, paired with aged provolone, roasted peppers, fresh mozzarella, and house-made dressings. Other offerings include chicken parmesan grinders, vegetarian sandwiches, and a rotating selection of hot, ready-to-eat prepared meals based on classic Italian recipes.

Catering services are available for corporate meetings, weddings, graduations, funerals, and house parties. These services include sandwich platters, custom sandwich trays, antipasto platters, and Italian specialty charcuterie boards. Hot catering options feature entrees such as chicken parmesan, sausage and peppers, and baked ziti, alongside salads and desserts like cannolis and Italian cookies. The business also provides gourmet gift baskets containing fine cheeses, wines, and meats.

Frigo Foods of Springfield is known for its positive customer rating and its long-standing history of providing specialty Italian foods to the Western Massachusetts and Northern Connecticut area.

The business serves the South End, Metro Center, Boston Road, Brightwood, East Forest Park, East Springfield, Forest Park, Indian Orchard, Liberty Heights, McKnight Historic District, Memorial Square, Old Hill, Pine Point, Six Corners, Sixteen Acres, Upper Hill, East Longmeadow, Longmeadow, Agawam, Wilbraham, West Springfield, Chicopee, Holyoke, Somers, Hamden, Suffield, and Enfield.

With over 75 years in business, Frigo Foods of Springfield combines deep family heritage with modern convenience, offering online ordering and reliable delivery to keep Western New England satisfied.

The business sits on William St, just over a tenth of a mile from South End Middle School and the MGM Kringle Candle Emporium. It is also near the intersection with Fremont Street and Main Street, and within a short walk of Leonardo da Vinci Park and the State Armory.

BizScoreAI gives the website a Content Quality score of 100 out of 100, which means the site clearly answers customer questions and provides descriptions that AI assistants can quote directly. The Performance score is 94 out of 100. The business ranks number 1 of 35 Catering businesses that BizScoreAI has scored in Springfield.

Services:

  • Catering Services
  • Daily Specials
  • Gift Baskets
  • Gourmet Italian Food
  • Takeout Menu

Score Summary

BizScoreAI scanned the website frigofoods.com on June 3, 2026. Frigo Foods of Springfield has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility70 out of 100
  • SEO36 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 31, Technical 21, Performance 66, Content 25.

Strengths: 9 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 3 checks. FAQPage Schema (failed), Speakable Schema (warning), Author Signals (warning).

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Frigo Foods of Springfield

AI Visibility Score

How visible is this business to AI-powered search engines

70 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
73/100
AI Trust Signals
75/100

Ways to improve this score

FAQPage Schema Missing
Author Signals Missing
Speakable Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

36 /100
On-Page
31/100
Technical
21/100
Performance
66/100
Content
25/100

Ways to improve this score

Improve Technical
Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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