Melt Ice Cream
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-
Address
60 Washington St
Salem, MA -
Website
themelt.com
Location
About Melt Ice Cream
Melt Ice Cream is a Ice Cream Shop in Salem, MA. The shop offers a range of sweet treats including Real Ice Cream, Shakes, and Desserts, alongside a menu of MeltBurgers, Crispy Chicken sandwiches, Melted Classics grilled‑cheese items, Mac n Cheese, salads, fries and kid‑friendly options. It serves families, students and downtown workers looking for flavorful, quick‑service meals and indulgent desserts, and it draws customers from the surrounding Salem area. Online reviewers have given Melt Ice Cream a 4.50‑star rating, reflecting consistent satisfaction with its food and service.
The menu emphasizes honest ingredients, promising no artificial colors, flavors, preservatives or high‑fructose corn syrup. Each MeltBurger is made with a blend of Angus and Wagyu beef, grilled and topped with cheese on an artisan bun, while the Crispy Chicken is hand‑battered from a 100 % all‑natural chicken breast. Melt Classics deliver “gooey grilled cheese goodness” on crispy artisan bread, and the Mac n Cheese is described as creamy‑cheesy perfection. Guests can join Melt Rewards through the Melt app to earn points toward free fries, drinks, shakes and other menu items, and the shop highlights its commitment to faster ordering and lower delivery pricing.
Located at 60 Washington St, the shop sits directly on Washington Street and is just a few metres from the Stephen Phillips Archives and the Essex Law Library. It is also within a short walk of the Gallows Hill Museum & Theater and Salem City Hall, each about 0.1 mile away, placing it in the heart of the Downtown Salem District.
Melt Ice Cream’s strong local reputation is underscored by its 4.5‑star rating and its focus on transparent, high‑quality ingredients, making it a trusted spot for ice‑cream lovers and quick‑service diners in Salem.
Score Summary
BizScoreAI scanned the website themelt.com on July 19, 2026. Melt Ice Cream has a BizScore of 67 out of 100.
- AI Visibility60 out of 100
- SEO80 out of 100
- Google rating4.5 out of 5
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 97, Performance 74, Content 66.
Strengths: 10 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Content Too Thin (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Salem, MA · Ice Cream Shop in Massachusetts · Businesses in Massachusetts
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Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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