Cooley Dickinson, Urgent Care (Southampton) of Northampton
Run a free full auditContact Information
-
Address
12 College Hwy
Northampton, MA 01060 -
Phone
(413) 582-4400 -
Website
massgeneralbrigham.org
Location
About Cooley Dickinson, Urgent Care (Southampton) of Northampton
Cooley Dickinson, Urgent Care (Southampton) is an urgent care center in Northampton, MA. This walk-in center provides care for non-life-threatening illnesses and injuries to adults and children 18 months and older without the need for an appointment. The facility offers daytime, evening, and weekend walk-in hours seven days a week.
The center provides various medical services on-site, including laboratory services, blood draws, and imaging such as X-rays. In addition to urgent care, the clinic offers routine healthcare services, including sports and camp physicals. As part of the Mass General Brigham integrated health care system, the center is connected to a wide range of care options, including academic medical centers and community health centers.
Located on College Highway, the facility is a short walk from Smith College and the Smith College Campus Center. The area is also near Paradise Pond, the Systematics Garden, and the Ruth Brown Richardson border.
The business maintains well-documented information online, ensuring that essential details are easily accessible to the community. This clarity makes the center easy to find when patients are seeking medical assistance.
Cooley Dickinson, Urgent Care (Southampton) provides reliable, accessible medical services to the Northampton community.
Score Summary
BizScoreAI scanned the website massgeneralbrigham.org on July 16, 2026. Cooley Dickinson, Urgent Care (Southampton) of Northampton has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 30, 2026.
- AI Visibility49 out of 100
- SEO72 out of 100
- Google rating2.5 out of 5
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 72, Technical 72, Performance 90, Content 54.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Northampton, MA · Urgent Care in Massachusetts · Businesses in Massachusetts
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Cooley Dickinson, Urgent Care (Southampton) of Northampton
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