Balin Eye & Laser Center
Run a free full auditContact Information
-
Address
269 Locust St
Northampton, MA 01062 -
Phone
(413) 584-6666 -
Website
balineye.com -
Facebook page
facebook.com/BalinEyeAndLaser -
Hours
Monday: 8:30 AM - 5:00 PM
Tuesday: 8:30 AM - 5:00 PM
Wednesday: 8:30 AM - 5:00 PM
Thursday: 8:30 AM - 5:00 PM
Friday: 8:30 AM - 5:00 PM
Location
About Balin Eye & Laser Center
Balin Eye & Laser Center is an optometrist in Northampton, MA. The practice provides a full spectrum of eye care services to patients throughout western Massachusetts, including Springfield and Ware. Their specialized services include LASIK, cataract surgery, eyelid surgery, PRK, and dry eye treatments, as well as comprehensive eye exams and contact lens care. The practice maintains a 4.70 rating.
The facility was established over 30 years ago by board-certified ophthalmologist Dr. Nancy Balin. As a pioneer in the field, Dr. Balin was the first surgeon to perform LASIK and PRK in western Massachusetts and has performed over 20,000 procedures. The center utilizes state-of-the-art technology for advanced treatments such as iLASIK, Refractive Lensectomy, and No-Stitch Cataract Surgery with multifocal lens implants. The clinical team also includes Dr. Kayla Knotts, an optometrist specializing in comprehensive exams and scleral lens solutions for conditions like keratoconus and astigmatism.
The office is located on Locust St, near Smith Vocational and Agricultural High School.
The business maintains well-documented information online, ensuring their services and expertise are easily accessible to the community.
Balin Eye & Laser Center provides advanced surgical treatments and routine eye care to the residents of Northampton and the surrounding western Massachusetts area.
Score Summary
BizScoreAI scanned the website balineye.com on October 5, 2026. Balin Eye & Laser Center has a BizScore of 66 out of 100. The website audit behind the SEO score ran on October 29, 2026.
- AI Visibility46 out of 100
- SEO87 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 96, Technical 94, Performance 83, Content 73.
Strengths: 9 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, Hyperlocal Targeting, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), Local Multimedia (warning), Author Signals (warning).
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Browse: Businesses in Northampton, MA · Optometrist in Massachusetts · Businesses in Massachusetts
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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