Cooley Dickinson, Urgent Care (Northampton)

Medical Clinic Northampton, MA
60 / 100

BizScore

How we score
49
AI Visibility
18
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
40
Freshness
50
Google Rating
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Contact Information

Location

About Cooley Dickinson, Urgent Care (Northampton)

Cooley Dickinson, Urgent Care (Northampton) is a medical clinic located at 30 Locust Street in Northampton, Massachusetts. It operates as a walk-in urgent care center providing immediate medical services without appointments, serving adults and children 18 months and older. The clinic offers care for non-life-threatening illnesses and injuries, with extended hours including evenings and weekends, seven days a week. On-site services include blood draw, laboratory testing, and imaging such as X-rays. In addition to urgent care, the center provides routine health services like sports and camp physicals. The clinic is part of the Mass General Brigham network, a large integrated health care system, and accepts most major insurance plans. It is accessible to patients throughout Northampton and surrounding communities.

The clinic functions as part of Mass General Brigham, an organization committed to comprehensive patient care, medical research, and community health. As an urgent care center within this system, it emphasizes accessibility and timely treatment for acute conditions. The location is equipped to handle a range of common health concerns, from minor injuries to respiratory infections, with care prioritized based on medical urgency. Patients can schedule appointments through the Patient Gateway or visit in person during walk-in hours. The clinic maintains a focus on patient safety, adjusting hours and wait times as needed to ensure appropriate care delivery.

The clinic demonstrates strong digital visibility, with a well-optimized website that search engines can read and interpret clearly. This enhances its discoverability for patients seeking urgent care services in Northampton and the surrounding area.

As a key point of access for immediate medical needs in Northampton, Cooley Dickinson, Urgent Care (Northampton) supports the community by offering reliable, timely care during regular and extended hours.

Score Summary

BizScoreAI scanned the website massgeneralbrigham.org on July 16, 2026. Cooley Dickinson, Urgent Care (Northampton) has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility49 out of 100
  • SEO72 out of 100
  • Google rating2.5 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 72, Performance 88, Content 54.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cooley Dickinson, Urgent Care (Northampton)

AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
65/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
72/100
Technical
72/100
Performance
88/100
Content
54/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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