Cooley Dickinson, Urgent Care (Amherst)

Urgent Care Northampton, MA
60 / 100

BizScore

How we score
49
AI Visibility
12
AI Ready
—
AI Agent ReadinessNot audited yet
73
SEO Performance
40
Freshness
44
Google Rating
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Contact Information

Location

About Cooley Dickinson, Urgent Care (Amherst)

Cooley Dickinson, Urgent Care (Amherst) is an urgent care center in Northampton, MA. This walk-in center provides care for non-life-threatening illnesses and injuries to adults and children 18 months and older. The facility offers daytime, evening, and weekend walk-in hours seven days a week, and no appointment is necessary to receive care.

The center provides several on-site medical services, including laboratory services, blood draws, and imaging such as X-rays. In addition to urgent care, the facility offers routine health care services, including sports and camp physicals. As part of the Mass General Brigham integrated health care system, the center is connected to a broad range of care options and academic medical resources.

The facility is located on University Dr in Northampton.

The center is known for providing well-documented medical information and accessible services to the local community. As part of a larger healthcare network, it maintains a commitment to clinical excellence and patient safety.

Cooley Dickinson, Urgent Care (Amherst) provides essential, accessible medical services to the residents of Northampton.

Score Summary

BizScoreAI scanned the website massgeneralbrigham.org on July 16, 2026. Cooley Dickinson, Urgent Care (Amherst) has a BizScore of 60 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility49 out of 100
  • SEO73 out of 100
  • Google rating2.2 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 72, Performance 92, Content 54.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cooley Dickinson, Urgent Care (Amherst)

AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
65/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

73 /100
On-Page
72/100
Technical
72/100
Performance
92/100
Content
54/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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