48 / 100

BizScore

How we score
26
AI Visibility
13
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Rocknus

Rocknus is a Sporting Goods Store in Haverhill, MA, located at 229 Primrose St. The business operates as a Federal Firearms Licensee (FFL) and purveyor of EDC, covert tactical, and survival gear. Rocknus handles the full spectrum of firearms ownership needs, including background checks and transfers for firearms ordered from online retailers. The store also sells non-lethal self-defense items such as pepper sprays and tasers, and assists customers with buying and printing hunting and fishing licenses. Additionally, Rocknus offers private and small group training and firearm storage services for residents. The business holds a rating of 4.80 based on customer reviews. Rocknus is veteran owned by J. Tyler, a USMC Veteran who trained and served with 1st Force. The owner oversees operations and maintains a remote order and pickup system alongside in-person services. Rocknus accepts both residents and non-residents for its courses, provided applicants meet age and citizenship requirements. The business accepts both residents and non-residents for its courses, provided applicants meet age and citizenship requirements. Rocknus is known for its positive rating from customers who have reviewed it. Rocknus combines veteran leadership with comprehensive firearms services, serving as a central resource for sporting goods and safety training in Haverhill.

Rocknus is situated on Primrose Street, just a short distance from Union St. Playground and Little River Reservoir.

BizScoreAI gives Rocknus a performance score of 94 out of 100, which reflects fast website loading that keeps visitors engaged. The business also holds a discoverability score of 75 out of 100, ensuring AI crawlers can access its pages for potential recommendations.

Score Summary

BizScoreAI scanned the website rocknus.com on September 24, 2026. Rocknus has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 31, 2026.

  • AI Visibility26 out of 100
  • SEO70 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 81, Technical 26, Performance 80, Content 93.

Strengths: 4 checks passed. AI Content Blocking, Q&A Content, Meta Description, About/Team Page.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rocknus

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
81/100
Technical
26/100
Performance
80/100
Content
93/100

Ways to improve this score

Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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