Jaffarian Automotive Group

Auto Dealer Haverhill, MA
53 / 100

BizScore

How we score
38
AI Visibility
70
AI Ready
—
AI Agent ReadinessNot audited yet
70
SEO Performance
100
Freshness
84
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

  • Address
    NULL
    Haverhill, MA
  • Google Reviews
    4.2 out of 5 stars from 362 Google reviews

Location

About Jaffarian Automotive Group

Jaffarian Automotive Group is an Auto Dealer in Haverhill, MA. Operating as Jaffarian Toyota, the business serves drivers in Haverhill and surrounding areas with sales, service, parts, and collision repair. The dealership maintains a collision center at 312 River St. It holds a rating of 4.20 based on 362 reviews.

The company traces its origins to a humble gas station opened by Fred and Alice Jaffarian in 1938. It has since grown into one of New England’s original Toyota dealerships. The inventory features new and pre-owned Toyota models, including the Toyota Corolla, Highlander, and Tacoma. Pre-owned vehicles are carefully inspected for quality. The finance team works with multiple lenders to offer competitive rates and online pre-approval options for auto loans and leases.

The service center is staffed with certified technicians who specialize in Toyota maintenance and repairs. Technicians use only genuine Toyota parts for tasks ranging from routine oil changes to complex engine diagnostics. Customers can schedule appointments using online booking tools. The business provides detailed vehicle information online for research and invites visits for test drives. Ongoing specials on new and pre-owned vehicles help buyers maximize savings.

Jaffarian Automotive Group maintains a solid reputation among the customers it has served. An established track record built on a large base of customer reviews reflects the trust placed in the business by the local community.

The long history since 1938 and the substantial number of customer reviews anchor Jaffarian Automotive Group as a trusted automotive partner for drivers in Haverhill, MA.

BizScoreAI awards Jaffarian Automotive Group an On-Page score of 82 out of 100, ensuring the site is set up so search engines can match it to the searches customers actually make. The business achieves a Discoverability score of 75 out of 100, confirming that AI crawlers can find every page so AI assistants can recommend the dealership. Jaffarian Automotive Group ranks number 3 of 5 Auto Dealer businesses that BizScoreAI has scored in Haverhill.

Score Summary

BizScoreAI scanned the website answers.microsoft.com on June 4, 2026. Jaffarian Automotive Group has a BizScore of 53 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility38 out of 100
  • SEO70 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 88, Performance 56, Content 55.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Jaffarian Automotive Group

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
79/100
Technical
88/100
Performance
56/100
Content
55/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business