Run a free full auditDar Rafiki's is a coffee shop and family-owned bakery in Haverhill, Massachusetts, at 389 Main Street. It serves pastries, cakes, tarts, croissants, sandwiches, Mediterranean dinners, appetizers, sides, coffee, smoothies, and refreshers, with a menu rooted in Moroccan and Mediterranean cooking. The kitchen is known for its signature cube croissants, offered in a different flavor each day, and for chicken shawarma. The bakery opens daily from 6:00 AM to 9:00 PM and offers pickup, delivery, and grab-and-go service, with free parking. It holds a rating of 4.80 from customer reviews.
The pastry case runs from a classic French butter croissant and almond croissants in two sizes to pain au chocolat, pain suisse, Schenck, and Danish in lemon, cream cheese, apple, and strawberry. Cakes include lemon, St Michael, caramel rocher, Black Forest, tiramisu, and a Dubai chocolate cake with pistachio topping, alongside lemon, fruit, apple, and choco caramel tarts. The sandwich side is led by the chicken shawarma sandwich with hummus, pickled red onions, lettuce, and tomato, and the menu extends to merguez plates and other Moroccan dishes. Everything is handcrafted in-house, and the bakery also takes customized catering requests for any occasion.
The shop sits on Main Street in Haverhill, about a tenth of a mile from Portland St. Playground and roughly two tenths of a mile from Fox Field. Main Street and Kenoza Avenue both run within about two tenths of a mile, AFC Urgent Care is about the same distance away, and Solomon Schechter Day is about four tenths of a mile from the door.
Dar Rafiki's has earned a positive rating from the customers who have reviewed it, reflecting a bakery and coffee shop that draws people to Main Street for Moroccan and Mediterranean food made fresh each day.
BizScoreAI scanned the website darrafikis.com on July 17, 2026. Dar Rafiki’s has a BizScore of 50 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 63, Technical 97, Performance 71, Content 59.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), AI-Parseable Headings (warning), Author Signals (warning).
Browse: Businesses in Haverhill, MA · Coffee Shop in Massachusetts · Businesses in Massachusetts
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business