57 / 100

BizScore

How we score
35
AI Visibility
55
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
100
Freshness
96
Google Rating
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Contact Information

Location

About Hartwig Moss Insurance Agency

Hartwig Moss Insurance Agency is an Insurance Agent in New Orleans, LA. The agency serves individuals, families, and businesses throughout Louisiana and across the country with a broad spectrum of coverage options. As an independent insurance agency, it represents many highly rated insurance companies to provide choice, flexibility, and economy for clients. Specific services include car, home, condo, boat, and RV insurance, as well as specialized programs for builders risk insurance and high net worth markets. The agency maintains a 4.80 rating based on customer reviews, reflecting the satisfaction of those who have used its services.

The agency was established in New Orleans by Hartwig Moss in November 1871 and has operated continuously since that date under successive generations of the Moss family. Founding with Hartwig Moss and continuing through Washington Irving Moss, Hartwig Moss II, and Hartwig Moss III, the company is now led by Robby (Hartwig Moss IV) as President and CEO, marking the fifth generation of family leadership. The agency celebrated its 150th anniversary in November 2021. It takes pride in a consultative approach, taking time to understand changing insurance needs to place personal or business insurance programs that deliver economy, protection, and risk management assistance.

The agency’s capabilities include a full range of risk management and insurance services for businesses of all types. Membership in Intersure, a consortium of entrepreneurial and technical minds in the insurance industry, facilitates the ability to provide country-wide and worldwide services to clients. The team includes specialists in personal lines, commercial lines, and private client services, with staff members holding designations such as CISR, CIC, CLCS, and CPCU. The agency welcomes clients from Latter & Blum Insurance Services and provides customer service for policy changes, billing, and claims.

The agency holds a 4.80 rating based on customer reviews, demonstrating a positive standing among those who have engaged its services. This reputation is supported by its long history of continuous operation and its ability to tailor insurance programs to fit unique client needs and budgets.

Hartwig Moss Insurance Agency combines over 150 years of family leadership with a consultative approach to provide comprehensive insurance solutions for New Orleans and Louisiana residents.

The agency is situated near Bolivar Place and North Broad Street, with Canal Street and the New Orleans Christian Academy within a short distance. It is also located close to the Southeast Louisiana Veterans Health Care System and the Katrina National Memorial Museum.

BizScoreAI gave the business a technical score of 86 out of 100. This high score shows the website is technically sound, secure, and indexable. As a result, search engines can read the site without errors.

Services:

  • Business Insurance
  • High Net Worth Client Services
  • Home Construction Builders Risk Insurance
  • Personal Insurance

Score Summary

BizScoreAI scanned the website hmia.com on June 19, 2026. Hartwig Moss Insurance Agency has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 27, 2026.

  • AI Visibility35 out of 100
  • SEO74 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 13 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 75, Technical 94, Performance 69, Content 59.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema.

Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), Weak Heading Structure (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hartwig Moss Insurance Agency

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
43/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
75/100
Technical
94/100
Performance
69/100
Content
59/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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