Crowel Agency, Inc. of Merrillville

Insurance Agent Merrillville, IN
60 / 100

BizScore

How we score
29
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
98
Google Rating
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Contact Information

Location

About Crowel Agency, Inc. of Merrillville

Crowel Agency, Inc. is an Insurance Agent in Merrillville, IN. The agency provides home, auto, motorcycle, RV, and business insurance to residents and companies across Indiana, Illinois, and Michigan. As an independent agency, Crowel Agency represents more than 30 A-rated carriers to compare rates and find tailored coverage for unique needs. The firm serves customers in Highland, Merrillville, and Michigan City, offering both personal and commercial lines. Commercial services include coverage for contractors, trucking companies, restaurants, and general liability, workers' compensation, property, umbrella, crime, and surety bonds.

The agency opened its doors in Highland, Indiana, in 1964. Over the decades, it expanded to a second location in Michigan City in 1986 and a third in Merrillville in 1998. The team dedicates itself to understanding individual needs, ensuring clients receive tailored solutions rather than a single quote from one carrier. By comparing plans from multiple companies, the agency aims to align coverage with the client’s interests and budget. Customers can reach the team by calling, texting, or visiting in person. The agency states it can usually provide quotes within a few days, and responses to online forms typically arrive within 24 hours.

Crowel Agency, Inc. holds a 4.90 rating based on customer reviews. The firm’s long history of serving the region since 1964 and its ability to work with over 30 carriers reflect a reputation for providing reliable protection and competitive rates.

For over 60 years, Crowel Agency, Inc. has helped Merrillville and Northwest Indiana residents and businesses secure the peace of mind that comes with comprehensive, personalized insurance coverage.

Crowel Agency, Inc. is located on W 80th Pl in Merrillville, Indiana, about 0.1 miles from the Merrillville Post Office. The business sits near Broadway and West 81st Avenue, with the Merrillville BMV Branch, Police Department, and Town Hall all within a short distance of 0.2 miles.

BizScoreAI awarded the agency a Performance score of 95 out of 100, reflecting excellent website loading speed that keeps visitors engaged and supports search engine rankings. The Content Quality score is 75 out of 100. Additionally, the agency ranks number 3 of 4 Insurance Agent businesses that BizScoreAI has scored in Merrillville.

Score Summary

BizScoreAI scanned the website crowell.com on August 24, 2026. Crowel Agency, Inc. of Merrillville has a BizScore of 60 out of 100.

  • AI Visibility29 out of 100
  • SEO72 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 62, Technical 92, Performance 87, Content 48.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Crowel Agency, Inc. of Merrillville

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
12/100
Content Readiness
20/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
62/100
Technical
92/100
Performance
87/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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