Ray Insurance Group

Insurance Agency Fishers, IN
65 / 100

BizScore

How we score
55
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
80
Freshness
100
Google Rating
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Contact Information

Location

About Ray Insurance Group

Ray Insurance Group is an independent insurance agency in Fishers, Indiana, located at 11411 Overlook Drive. The agency specializes in car, homeowners, business, and life insurance. As an independent firm, it selects from financially strong carriers to fit individual needs and risks. The group represents companies such as Erie Insurance, which ranked highest in the J.D. Power 2019 Insurance Shopping Study for the seventh consecutive year. Grange Insurance received top marks in the 2019 Brokers on Carriers survey for products and claims processing. West Bend Mutual Insurance has been named a top place to work for nine straight years.

The team includes Brad Ray, a Hamilton County resident since 1987 and Indiana University graduate with extensive industry experience. Laura Ray, also an Indiana University graduate, resides in Noblesville with her husband Brad and their two children, Myles and Madelyn. Kelsey Crouch lives in Pendleton with her family and rescue dog Zella, bringing nine years of insurance experience. Erica Johnson, a long-time Pendleton resident, has over 15 years in the industry and lives with her daughter and dog Bo. Katie McIntyre resides in Noblesville with her boyfriend, his daughter, and two dogs, Ryker and Maverick. She enjoys slow-pitch softball, pickleball, piano, and hot Pilates.

Ray Insurance Group provides tailored coverage for businesses of all sizes and offers guidance on life insurance benefits and homeowners insurance valuation. The agency maintains a 5.00 rating based on customer reviews. Contact information includes the phone number 317-841-9995 and fax 317-841-9870. Staff emails are available for Brad Ray, Laura Ray, Erica Johnson, Kelsey Crouch, and Katie McIntyre. The agency serves the Fishers community and surrounding areas including Noblesville and Pendleton.

BizScoreAI gives Ray Insurance Group a Discoverability score of 100 out of 100, which means AI crawlers can find every page of the website so AI assistants can recommend the business. The Technical score is 95 out of 100. The agency ranks number 2 of 5 Insurance Agency businesses that BizScoreAI has scored in Fishers.

Score Summary

BizScoreAI scanned the website rayinsurancegroup.com on June 4, 2026. Ray Insurance Group has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility55 out of 100
  • SEO68 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 18 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 67, Technical 99, Performance 70, Content 36.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. FAQPage Schema (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Ray Insurance Group

AI Visibility Score

How visible is this business to AI-powered search engines

55 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
60/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Content Too Thin
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
67/100
Technical
99/100
Performance
70/100
Content
36/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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