62 / 100

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50
AI Visibility
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80
SEO Performance
100
Google Rating

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About Brooks Funeral Care

Brooks Funeral Care is a funeral home in Clive, IA, located at 2135 SW 9th St. It is a locally owned and operated business serving the Des Moines area, specializing in simple, meaningful, and affordable funerals, cremations, and celebrations of life. The founders, Bob and Mary Jo Brooks, established the business with a vision to provide excellent service at an affordable cost, a tradition the current team carries on. They work in partnership with all faiths to provide meaningful care for families facing the loss of a loved one.

The staff includes Blair A. Overton, a licensed funeral director since 1992 who graduated from the New England Institute in Boston, Massachusetts. Blair received the Fredrick J. Walker Award for highest academic average and the Founders Award for the most promise of outstanding contribution to funeral service. He has owned and operated funeral homes in small towns and the greater Des Moines metroplex, as well as a cremation society and two cemeteries. Alexander C. Overton, Blair’s son, received his funeral directing license in 2025. Tracie Hicks has been employed with Iowa Funeral Planning since 1988 and is involved with the day-to-day operations of the funeral homes and cemeteries. She holds a Bachelor of Arts degree in Business Administration from the University of Northern Iowa. Sara joined the team after working at Merle Hay Funeral Home, and Diane began her journey in mid-October 2020, bringing over 30 years of customer service experience.

The business offers pre-planning consultations and packages to help families select arrangements that work for their specific needs. They emphasize that pre-planning is a gift to survivors, bringing comfort by having arrangements planned, in order, and paid for. The business never charges for a pre-planning consultation or to answer questions. They also offer guaranteed contracts to lock in the price of services and accept cash, check, credit card, or assignment against a verified life insurance policy for payment.

Brooks Funeral Care holds a 5.00 rating based on 6 reviews. The business is recognized for its positive rating from customers who have reviewed it.

Brooks Funeral Care combines its locally owned roots with professional funeral and cremation services, offering affordable options for families in Clive and the Greater Des Moines area.

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Read by AI engines 1 time in the last 30 days.

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AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
70/100

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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
73/100
Technical
94/100
Performance
74/100
Content
74/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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