Merle Hay Funeral Home of Clive

Funeral Home Clive, IA
59 / 100

BizScore

How we score
46
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
84
Google Rating
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Contact Information

Location

About Merle Hay Funeral Home of Clive

Merle Hay Funeral Home is a funeral home in Clive, IA. The establishment provides a variety of services to help families celebrate the lives of their loved ones, including traditional services, cremation services, and farewell receptions. They also offer pre-planning services to assist individuals in preparing for the future. The business is rated 4.20 based on 28 reviews.

The funeral home is locally owned and operated by Blair and Sara Bering. The facility features the Merle Hay Chapel, which underwent a major renovation in 2023 to provide modern amenities and updated office areas. The grounds include Chapel Hill Gardens and on-site amenities such as a crematory, a mausoleum, and affordable cremation niches. The team focuses on providing professional, caring service that balances meaningful celebrations with affordability, and they pledge to partner with local places of worship for celebrations of life.

Merle Hay Funeral Home is located on Merle Hay Rd.

The business maintains well-documented information online and possesses a well-optimized website that is easily read by search engines.

Merle Hay Funeral Home remains dedicated to providing compassionate, professional service and meaningful celebrations of life for the Clive community.

Score Summary

BizScoreAI scanned the website merlehayfuneralhome.com on July 1, 2026. Merle Hay Funeral Home of Clive has a BizScore of 59 out of 100.

  • AI Visibility46 out of 100
  • SEO72 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 67, Technical 92, Performance 80, Content 48.

Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Merle Hay Funeral Home of Clive

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
60/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
67/100
Technical
92/100
Performance
80/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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