Run a free full auditInsuranceBeacon.com is an independent insurance agency in Surprise, Arizona, serving individuals, families and businesses with auto, home, life and business coverage along with ATV, flood, golf cart, RV, boating, motorcycle, manufactured home and umbrella policies. The agency operates from offices in Surprise and Wickenburg, and its agents work with clients to design a custom portfolio that meets their personal and professional needs at competitive rates. Clients can stop by or call to speak with an experienced agent about coverage that fits their lifestyle and budget. The agency holds a rating of 4.80.
The agency's history reaches back to 1987, when its owners opened their first insurance agency in Flagstaff, Arizona, under the name Freedom Insurance, later changed to Northland Insurance. That business merged with the Leavitt Group, and in 1998 the owners moved to the valley and bought the Leavitt Group agency in Wickenburg, selling the Flagstaff agency. Late in 2000 they sold the Wickenburg office and started InsuranceBeacon.com, running the agency from their home in Surprise for five years before moving into its current office on Brookside Lane in 2005. Jeff and Vicki Baugus are the agency owners. The team also includes Cherri Hoffman, a personal lines agent, and agents Rebecca Wayas and Sharon Eisenhauer. More than 90 percent of new business comes from existing client referrals, and the Surprise office is open Monday through Friday from 8:30 AM to 5:00 PM.
The Surprise office sits on West Brookside Lane, about a tenth of a mile from West Bell Road and roughly three tenths of a mile from North Reems Road. Kingswood Elementary School is about three tenths of a mile away, a drainage basin park about two tenths of a mile, Banner Urgent Care about four tenths of a mile, and the Kingswood Parke neighborhood about four tenths of a mile.
The agency's rating reflects the customers who have reviewed it, and its referral-driven client base speaks to the long-lasting relationships it has built in the Surprise area since opening its Brookside Lane office.
BizScoreAI scanned the website insurancebeacon.com on June 19, 2026. InsuranceBeacon.com has a BizScore of 50 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 3 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 68, Technical 88, Performance 59, Content 33.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Rich Schema Types, About/Team Page, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Surprise, AZ · Insurance Agent in Arizona · Businesses in Arizona
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