68 / 100

BizScore

How we score
33
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
79
SEO Performance
—
Freshness
62
Google Rating
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Contact Information

Location

About Surprise Family Medicine Pllc

Surprise Family Medicine Pllc is a medical clinic in Surprise, AZ. Led by Dr. Steve Horrocks, DO, the practice provides personalized primary care services to patients in Surprise, Sun City, Sun City West, El Mirage, Buckeye, and Wickenburg. As an MDVIP-affiliated practice, the clinic focuses on a membership-based model designed to foster deep doctor-patient relationships through longer appointment slots and open communication.

Dr. Horrocks has provided primary care services in the area since 2010. His approach emphasizes proactive prevention and getting to know the social, family, and lifestyle aspects of each patient's life to develop effective health plans. The practice offers conveniences similar to concierge medicine, such as same-day or next-day appointments and minimal wait times. Dr. Horrocks is a diplomate of the American Board of Family Medicine and maintains hospital affiliations with Banner Del E. Webb Medical Center.

The clinic is located on West Bell Road, situated about 0.2 miles from Dignity Health - Surprise.

The practice is recognized for its commitment to personalized, preventive medicine and its ability to provide thorough, well-documented care. Dr. Horrocks's dedication to the community is reflected in his long-standing presence in the region and his role as a preceptor for Midwestern University of Health Sciences.

Surprise Family Medicine Pllc remains dedicated to delivering high-quality, personalized primary care to the residents of Surprise and the surrounding communities.

Services:

  • Family Medicine Services
  • Membership Plans
  • Patient Portal Access
  • Personalized Health Care
  • Wellness Programs

Business Facts

  • CategoryMedical clinic
  • NPI number1548591886 (Family Medicine)

Score Summary

BizScoreAI scanned the website nhhealthcost.nh.gov on July 27, 2026. Surprise Family Medicine Pllc has a BizScore of 68 out of 100.

  • AI Visibility33 out of 100
  • SEO79 out of 100
  • Google rating3.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 20 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 71, Technical 93, Performance 79, Content 73.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Surprise Family Medicine Pllc

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
71/100
Technical
93/100
Performance
79/100
Content
73/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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