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Best Financial Planners in Salt Lake City, Utah

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Claimed listings first, then by BizScore. How we score

21Financial Planners scored in Salt Lake City
56Average BizScore
68Top BizScore
33%AI Visibility 50 or higher
70Average SEO score
4.6Average Google rating (17 rated)

Top Financial Planners in Salt Lake City

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Showing 1-21 of 21 Financial Planners listings in Salt Lake City, UT · page 1 of 1

#1RBC Wealth Management Branch - Salt Lake City

5.0 Google rating

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RBC Wealth Management Branch - Salt Lake City website

Score breakdown

AI Visibility57
AI Ready20
SEO75
Freshness15
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 656-2900
  • rbcroyalbank.com

RBC Wealth Management Branch - Salt Lake City is a financial planner in Salt Lake City, UT. The firm provides a variety of personal banking services and products designed to help clients manage finances, invest, and prepare for major life milestones such as...

Category rank by BizScore: #1 of 9 Financial Planner listings in Salt Lake CityScores updated Oct 28, 2026
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Jake Ritter - Financial Advisor, Ameriprise Financial Services, LLC website

Score breakdown

AI Visibility52
AI Ready-
SEO77
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 401-2031
  • ameripriseadvisors.com

Jake Ritter, a certified financial advisor at Ameriprise Financial Services, provides personalized financial advice and services to help clients achieve their financial goals through asset management, retirement planning, and estate planning.

Category rank by BizScore: #1 of 15 Financial Planner listings in Salt Lake CityScores updated Jun 20, 2026
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Mariner of Salt Lake City website

Score breakdown

AI Visibility64
AI Ready32
SEO71
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (385) 595-6594
  • marinerfinance.com
Category rank by BizScore: #2 of 9 Financial Planner listings in Salt Lake CityScores updated Oct 24, 2026
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Austin Green, CFP - Mountain America Investment Services of Salt Lake City website

Score breakdown

AI Visibility51
AI Ready-
SEO80
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 366-6963
  • austintexas.org
Category rank by BizScore: #3 of 9 Financial Planner listings in Salt Lake CityScores updated Jun 7, 2026
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TrueNorth Wealth - Financial Advisors of Salt Lake City website

Score breakdown

AI Visibility48
AI Ready90
SEO84
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 274-1820
  • truenorthwealth.com
Category rank by BizScore: #2 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 25, 2026

#6Carson Wealth of Salt Lake City

5.0 Google rating

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Carson Wealth of Salt Lake City website

Score breakdown

AI Visibility42
AI Ready-
SEO86
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 683-1000
  • carsonwealth.com

Carson Wealth of Salt Lake City is a financial planner in Salt Lake City, UT. The firm provides financial planning and wealth management for families, small businesses, and individual clients. Its service portfolio includes financial planning and strategy...

Category rank by BizScore: #4 of 15 Financial Planner listings in Salt Lake CityScores updated Jun 7, 2026

#7Decker Retirement Planning, Inc. of Salt Lake City

4.8 Google rating

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Decker Retirement Planning, Inc. of Salt Lake City website

Score breakdown

AI Visibility50
AI Ready40
SEO77
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 396-7000
  • deckerretirementplanning.com

Decker Retirement Planning, Inc. of Salt Lake City is a financial planner in Salt Lake City, UT. The firm provides retirement planning rooted in a math-based and principle-driven approach, serving clients transitioning from the accumulation phase to the...

Category rank by BizScore: #3 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 27, 2026

#8Nielsen Financial Services Inc

5.0 Google rating

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Nielsen Financial Services Inc website

Score breakdown

AI Visibility54
AI Ready15
SEO70
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 355-0800
  • nielsen.com

Nielsen Financial Services Inc is a Financial Planner in Salt Lake City, UT. The business maintains a 5.00 rating. Nielsen operates as a global leader in audience measurement, data, and analytics. The organization provides solutions for media planning...

Category rank by BizScore: #4 of 9 Financial Planner listings in Salt Lake CityScores updated Oct 24, 2026
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Voyager Wealth Advisors of Salt Lake City website

Score breakdown

AI Visibility63
AI Ready-
SEO48
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 214-9400
  • voyagerway.com

Voyager Wealth Advisors of Salt Lake City: Voyager Wealth Advisors is a financial planner in Salt Lake City, UT. The firm serves clients in Utah and California, offering personalized wealth management, sophisticated investment strategies, and legacy planning. They help individuals navigate life events...

Category rank by BizScore: #5 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 25, 2026

#10Refined Wealth Management

5.0 Google rating

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Refined Wealth Management website

Score breakdown

AI Visibility40
AI Ready25
SEO78
Freshness40
  • Financial Planner
  • Salt Lake City, Utah
  • (385) 351-0200
  • refinedwm.com

Refined Wealth Management is a financial planner in Salt Lake City, Utah. The firm provides comprehensive financial and investment planning solutions, specializing in asset management, tax preparation, estate planning, and retirement benefits maximization...

Category rank by BizScore: #6 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 27, 2026

#11Salt Lake City Private Wealth Management

4.5 Google rating

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Salt Lake City Private Wealth Management website

Score breakdown

AI Visibility44
AI Ready7
SEO75
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (800) 521-8840
  • local.ubs.com
Category rank by BizScore: #5 of 9 Financial Planner listings in Salt Lake CityScores updated Jun 7, 2026

#12Merrill Lynch Wealth Management of Salt Lake City

4.0 Google rating · 1 review

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Merrill Lynch Wealth Management of Salt Lake City website

Score breakdown

AI Visibility43
AI Ready-
SEO73
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 535-1300
  • advisor.ml.com

Merrill Lynch Wealth Management of Salt Lake City: Merrill Lynch Wealth Management is a financial planner in Salt Lake City, UT. They provide comprehensive wealth management services to individuals, families, business owners, executives, and institutions. With experience navigating both rising and turbulent...

Category rank by BizScore: #7 of 15 Financial Planner listings in Salt Lake CityScores updated Sep 21, 2026

#13EP Wealth Advisors of Salt Lake City

5.0 Google rating

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EP Wealth Advisors of Salt Lake City website

Score breakdown

AI Visibility37
AI Ready50
SEO74
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 944-7702
  • epwealth.com

EP Wealth Advisors of Salt Lake City: EP Wealth Advisors is a Financial planner in Salt Lake City, UT. They offer comprehensive financial planning services tailored to federal employees, professional athletes, and women, providing specialized support through initiatives like the Women’s...

Category rank by BizScore: #8 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 27, 2026

#14Park City Wealth Advisors

5.0 Google rating

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Park City Wealth Advisors website

Score breakdown

AI Visibility38
AI Ready33
SEO74
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (435) 500-5979
  • parkcitywealthadvisors.com

Park City Wealth Advisors is a Financial Planner in Salt Lake City, UT. Services include portfolio construction, exit optimization, legacy preservation, tax planning, and estate planning. The team works with clients throughout the country to align investments...

Category rank by BizScore: #7 of 9 Financial Planner listings in Salt Lake CityScores updated Oct 24, 2026
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M

Score breakdown

AI Visibility33
AI Ready-
SEO77
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 578-8000
  • advisor.morganstanley.com

Morgan Stanley Financial Advisors of Salt Lake City: Morgan Stanley's Salt Lake City Branch offers comprehensive wealth management services, including advanced planning and exclusive private investment platforms to help clients achieve their financial goals.

Category rank by BizScore: #9 of 15 Financial Planner listings in Salt Lake CityScores updated Jun 20, 2026

#16Salt Lake City, UT Private Wealth Management

4.5 Google rating

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Salt Lake City, UT Private Wealth Management website

Score breakdown

AI Visibility39
AI Ready20
SEO64
Freshness100
  • Financial Planner
  • Salt Lake City, Utah
  • (800) 521-8840
  • local.ubs.com

Salt Lake City, UT Private Wealth Management is a financial planner in Salt Lake City, UT. It provides wealth management services, integrating complex investing, planning, and financing priorities into a tailored plan. The firm aims to be a primary source of...

Category rank by BizScore: #10 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 25, 2026
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Allen Financial & Allen Wealth and Asset Management of Salt Lake City website

Score breakdown

AI Visibility36
AI Ready-
SEO68
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 569-9589
  • allenfinancial.com

Allen Financial & Allen Wealth and Asset Management of Salt Lake City: Allen Financial & Allen Wealth and Asset Management is a financial planner in Salt Lake City, UT. The firm provides wealth management, financial planning, and wealth preservation services to help clients achieve financial freedom and navigate life's...

Category rank by BizScore: #8 of 9 Financial Planner listings in Salt Lake CityScores updated Jun 7, 2026

#18Three Seasons Wealth

5.0 Google rating · 2 reviews

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Three Seasons Wealth website

Score breakdown

AI Visibility29
AI Ready37
SEO59
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 662-0585
  • threeseasonswealth.com

Three Seasons Wealth is a financial planner in Salt Lake City, UT. The firm operates as an Independent Registered Investment Advisor focused on risk mitigation, wealth accumulation, and personalized service for high net worth individuals, families, and...

Category rank by BizScore: #11 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 27, 2026

#19Northwestern Mutual of Salt Lake City

3.0 Google rating · 9 reviews

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Northwestern Mutual of Salt Lake City website

Score breakdown

AI Visibility28
AI Ready-
SEO56
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 533-8444
  • northwesternmutual.com
Category rank by BizScore: #13 of 15 Financial Planner listings in Salt Lake CityScores updated Jun 20, 2026
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W

Score breakdown

AI Visibility15
AI Ready11
SEO53
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 355-5210
  • wilsonfeeonly.com

Wilson Financial Advisors of Salt Lake City: Wilson Financial Advisors is a financial planner in Salt Lake City, Utah. The firm provides comprehensive, fee-only financial planning to individuals and institutions, specializing in investment advising, portfolio design, cash flow management, and retirement...

Category rank by BizScore: #14 of 15 Financial Planner listings in Salt Lake CityScores updated Oct 26, 2026

#21Lefavi Wealth Management of Salt Lake City

4.9 Google rating

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Lefavi Wealth Management of Salt Lake City website

Score breakdown

AI Visibility10
AI Ready-
SEO45
Freshness-
  • Financial Planner
  • Salt Lake City, Utah
  • (801) 486-9000
  • lefavi.com
Category rank by BizScore: #15 of 15 Financial Planner listings in Salt Lake CityScores updated Sep 25, 2026
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What the Data Shows for Financial Planners in Salt Lake City

33% of the 21 financial planners we measured in Salt Lake City reach an AI Visibility score of 50 or higher. Their average AI Visibility score is 42, compared with an average SEO score of 70.

The average Google rating across 17 rated financial planners is 4.6, and the median listing has 2 reviews.

None of the 21 financial planners has been claimed by its owner yet.

Figures from BizScoreAI's stored scans, latest score update Oct 27, 2026. What each score measures: How We Score.

BizScoreAI compares 21 financial planners in Salt Lake City, Utah by BizScore, a measured composite of AI-search visibility, traditional SEO, local citations, local search pages and profile completeness. Claimed listings appear before unclaimed listings, and within each group businesses are ordered by BizScore. Claiming a listing is free, and paid plans and Featured listings do not change this order. Open any profile for its full breakdown, and claim your free listing if it is your business.

Frequently Asked Questions

How are financial planners in Salt Lake City ordered on BizScoreAI?

Claimed listings appear before unclaimed listings, and within each group businesses are ordered by BizScore. Claiming a listing is free, and paid plans and Featured listings do not change this order. BizScore is a measured composite of AI-search visibility, traditional SEO, local citations, local search pages and profile completeness; the How We Score page explains what each part measures.

How many financial planners in Salt Lake City, Utah does BizScoreAI track?

21 financial planners in Salt Lake City currently meet the profile-quality bar for this page, with an average BizScore of 56 and a top score of 68.

What does AI Visibility mean for a financial planner?

It measures whether AI assistants and AI-powered search can find, read and cite the business's website: structured data, crawlability, clear entity information and content that answers questions. 33% of measured financial planners in Salt Lake City score 50 or higher.

Is being listed free?

Yes. Every financial planner in Salt Lake City is listed and scored for free, and claiming a listing is free too.