Google Search Profile Badge: How to Add It

You can now give website visitors a one click way to follow you in Google, using the new Search profile badge that Google added alongside its Search profiles features. Once you have claimed your Search profile, you place the badge on your site and searchers can follow your content directly from the page they are already on. The badge ships with official assets, sample code, and brand guidelines so it fits neatly next to your existing buttons.

What the Search profile badge does

The badge connects your website to your Google Search profile. Google’s help document describes it this way: "After you’ve claimed your Search profile, you can encourage your audience to find your content from across the web by adding a Search profile badge to your website." The goal is to grow your following by letting readers opt in at the moment they are engaged with your content, rather than asking them to search for you later.

How to add the badge

Adding the badge is a two part process. First, claim your Search profile so Google can link the badge to the right account. Then place the provided button code on your site where visitors will see it, such as near your other follow or subscribe options. Google supplies the official assets and the code snippet for the button, so you drop it in rather than building the element yourself.

Brand guidelines and best practices

Google lists specific rules so the badge stays clear and recognizable across devices. Following them keeps the button accessible and avoids conflicts with other Google badges you may already show.

Keep touch targets accessible: maintain a clickable area of at least 48 by 48 dp on Android and 44 by 44 px on iOS and web.
Preserve logo integrity: when you use the official assets from Google, do not stretch, distort, rotate, or alter the colors of the "Super G" icon or the Search profile button.
Do not mix monochrome and colorful badges: if you use monochrome for all icons, use the monochrome "G" icon so the set stays consistent.
Maintain badge clarity: if you want to show both the Search profile badge and the Preferred Sources badge together, use the higher emphasis Search profile button with the label so the two stay distinct. Do not use the "Super G" icon for the Search profile when it is paired with the Preferred Sources badge.

How it relates to Preferred Sources and Tailor your feed

The Search profile badge sits within a group of related Google features that includes Preferred Sources, Search profiles, and Tailor your feed. Because the Preferred Sources badge and the Search profile badge can appear on the same site, the guidelines above exist to keep each one readable and to prevent readers from confusing the two. If you plan to display both, the labeled Search profile button is the recommended way to keep them separate.

Why the badge is worth placing now

The badge turns your existing traffic into a following you can reach through Google. Visitors who already read your content get a direct, low effort way to follow you, and you keep the connection consistent with Google’s own assets and accessibility sizing. For publishers and brands building an audience across the web, that is a straightforward addition to any page that already carries social or subscribe buttons.

FAQ

What is the Google Search profile badge?

It is a button you add to your website that lets users and searchers follow your Google Search profile directly from your site. Google introduced it alongside its Search profiles features and provides the official assets and code to install it.

How do I add the Search profile badge to my website?

First claim your Search profile, then add Google’s provided button code to your site. Google’s help document says that once you have claimed your profile you can add the badge to encourage your audience to find your content from across the web.

Can I show the Search profile badge and the Preferred Sources badge together?

Yes. Google recommends using the higher emphasis Search profile button with its label for clarity so it stays distinct from the Preferred Sources badge, and advises against using the "Super G" icon for the Search profile when it is paired with the Preferred Sources badge.

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Google Search Profile Badge: How to Add It to Your Site