Google Business Profiles Adds Gluten-Free, Dairy-Free, Halal, and Kosher Attributes for Restaurants

Restaurants can give eligible menu items clearer dietary labels in Google Business Profiles, helping customers inspect restaurant listings for dishes that match gluten-free, dairy-free, halal, or kosher needs. Google added the four attributes on October 13, 2026, alongside the existing vegetarian and vegan labels, but each label remains the restaurant’s own representation of an item.

Official source note: Google’s announcement, shared by Lisa Landsman on LinkedIn on October 13, 2026, confirms the four dietary attributes, their addition to the existing vegetarian and vegan options, their use on individual menu items, and their appearance in restaurant listings when relevant. The source article also explains that businesses apply the labels themselves.

What Google Business Profiles changed

An attribute is a label applied to an individual menu item. Google Business Profiles now supports four dietary attributes for restaurant dishes:

• Gluten-free
• Dairy-free
• Halal
• Kosher

These labels join vegetarian and vegan. The feature applies to eligible menu items rather than labeling an entire restaurant. A restaurant can, for example, mark one dish as halal while leaving another untagged.

According to Lisa Landsman’s announcement, restaurants can add the labels through the menu editor. When customers browse restaurant listings and search for a specific diet, a matching item may be identified on the restaurant’s profile. That is the supported scope of the feature: businesses can label eligible menu items for customers who browse listings.

Why restaurant owners should use accurate labels

Restaurant owners can use dietary attributes to describe dishes precisely in a Business Profile. A customer checking the menu does not have to infer whether a particular item fits a dietary requirement from its name or description alone when the restaurant has added the matching label.

The profile should reflect the current menu, not a label that no longer applies.

The 2022 systematic review in Obesity Reviews examined willingness to pay for healthier foods, not the Google feature itself. It covered 15 studies and 26 experiments. Twenty-three of those experiments, or 88.5%, found that consumers would pay a premium ranging from 5.6% to 91.5%, with a mean premium of 30.7%.

How to add the dietary attributes

Google Business Profiles provides a menu-editing path for restaurant owners and managers:

1. Open the restaurant’s Google Business Profile.
2. Select Edit menu.
3. Choose the relevant menu item.
4. Check the dietary attributes that apply.
5. Review the public profile after saving to confirm that the intended labels appear on the item.

The available choices include gluten-free, dairy-free, halal, kosher, vegetarian, and vegan. Restaurant owners should apply a label only when it accurately describes the dish and its preparation.

Accuracy checklist

Before applying a dietary attribute, the restaurant should check the current recipe, preparation method, and relevant kitchen practices. The restaurant should review a label when a recipe changes, a supplier changes, or a menu item rotates seasonally. If a customer needs certification, the customer should ask the restaurant directly.

For the kosher attribute in particular, the source article notes that diners should not treat the badge as rabbinical certification. An establishment that needs formal certification should explain its certification status directly to customers.

Where the attributes appear

The confirmed placement is the restaurant’s Business Profile menu listing. Lisa Landsman said that tagged dishes can stand out on the profile when guests search Google Maps or Search for a specific diet. The source does not provide evidence that the feature creates a separate public report, guarantees inclusion in AI answers, or produces a measurable visibility gain.

For restaurants, the practical distinction is clear: update the labels attached to individual menu items and keep those labels aligned with the food currently being served. For customers, the labels provide menu-level information, while direct confirmation remains important when certification or specific preparation requirements matter.

What to do now

1. Review the menu for eligible dishes. Identify items that currently match gluten-free, dairy-free, halal, kosher, vegetarian, or vegan requirements.
2. Add labels at the item level. Open the Business Profile, select Edit menu, choose the item, and apply only the attributes that describe it accurately.
3. Check the public listing. After saving, confirm that the intended dietary labels appear on the relevant menu entries.
4. Set a review routine. Revisit the labels after recipe, supplier, or seasonal menu changes.
5. Answer certification questions directly. Customers who require formal certification should confirm it with the restaurant rather than relying on a self-reported badge alone.

FAQ

What dietary attributes can restaurants add to a Google Business Profile?

Restaurants can add gluten-free, dairy-free, halal, and kosher attributes to eligible menu items. These four options join the existing vegetarian and vegan labels.

How do restaurant owners add a dietary attribute?

Restaurant owners open the Google Business Profile, select Edit menu, choose the relevant menu item, and check the dietary attributes that apply. The selected labels are attached to that item.

Are the dietary attributes verified by Google?

According to Search Engine Roundtable, there appears to be very little Rabbi validation to ensure that a restaurant is kosher, so diners may need to trust the restaurant’s representation.

Related coverage

• Warning: Google Business Profile Hijacking Scams Are on the Rise – BizScoreAI
• Google Business Profiles Local SEO Success Data
• Why Your Google Reviews Keep Disappearing (And What Your Business Score Depends On) – BizScoreAI

Try the free listing check

BizScoreAI scores how visible a business is to AI search and shows what its listing looks like to the engines people ask. Open the free listing check.

See our editorial disclaimer for how our articles are produced.