Google Business Profile "Does This Look Right To You" Emails

Q: What happens if a business owner ignores the "Does this look right to you?" email?

If no response is given inside the four-day window, the suggested update is left unresolved and Google's normal review path applies, so the change may or may not go through depending on Google's own checks and other signals.

Business owners are now receiving a new Google Business Profile email that asks them to confirm or reject a user-suggested change to their listing. The prompt, phrased “Does this look right to you?,” gives the owner a quick way to verify the accuracy of an incoming edit before it goes live, and clears up one of the most common sources of wrong listings on Google Maps.

The notification carries a short review window and a simple yes or no choice, so owners who stay on top of inbox requests can keep their profile details aligned with what the business actually offers.

What the new email says

The message is framed as a direct question to the profile owner. It begins by noting that a Google Maps user spotted information that may be out of date and proposed an update. It then asks the owner to confirm whether that change is correct.

The body of the email reads: “A Google Maps user noticed that some of the information on your Business Profile might be out of date and suggested an update. Please review the suggested update to make sure it’s accurate.”

The prompt goes on to flag the specific field that was suggested for change, in the observed case, the business title, and asks the owner to reply within four days. Two buttons sit at the bottom of the message: “Yes, it’s correct” and “No, it’s incorrect.” A note at the close explains that responses help keep Business Profile updates accurate.

Why Google sends these prompts

Google Maps depends on a mix of owner-supplied facts and user contributions. Any signed-in user can suggest an edit to a business listing, from the business name and category to hours and address details. Without owner review, those edits can quietly shift what shoppers and searchers see when a business comes up on Maps or in the local pack.

Asking the verified owner to approve or reject a proposed change is Google’s standard way of crowdsourcing accurate data without giving any random user final say. The new email makes the request feel closer to a personal check-in than a generic notification, which tends to lift response rates and keep incorrect suggestions from slipping through.

What owners should do when the email arrives

Treat the message as a verification request, not a marketing email. The two buttons are the only path the email offers, so clicking through to confirm or reject is faster than guessing.

Open the email on the device where you normally access Google services, so the yes and no buttons route to the correct signed-in account.
Check the field that was flagged (in the example, the business title) against what the business actually trades as today.
If the suggested value is correct, choose “Yes, it’s correct” and the change goes through.
If it is wrong, choose “No, it’s incorrect” so the edit is rejected rather than silently applied.
Reply within the four-day window so the suggestion does not expire unresolved.

Owners who manage multiple locations can expect the same flow per profile, since each Business Profile has its own verified ownership chain and its own stream of suggested edits.

How this fits with profile access and AI visibility

Verified owners already have direct edit rights through their Business Profile dashboard, so user suggestions are one of several inputs that determine what Google shows in Search and Maps. Reviewer responses to these emails shape the listing itself, which in turn shapes how AI-driven search surfaces describe the business when users ask conversational questions about local services. A profile whose name, category and hours are clean returns better results in both traditional local results and AI-generated answers.

For businesses that want a fuller picture of how their profile reads to AI engines, a tool such as BizScoreAI shows what an AI audit pulls from a listing and how the business scores for AI visibility.

What to watch for

Because the request comes from a no-reply-looking address and lands alongside other Google notices, owners should confirm the email is genuinely from Google before clicking. Any link that asks for a password, payment detail, or off-platform code is not part of the standard flow. The real verification email routes the owner back to Google’s own surfaces, where the yes and no choices are recorded against the account that owns the profile.

Owner confirmations feed into Google’s broader review queue, which also draws on community editors and automated systems, so reliable yes and no replies help keep the listing aligned with what the owner has actually published.

FAQ

What is the “Does this look right to you?” Google Business Profile email?

It is a Google Business Profile notification sent to a verified owner when a Google Maps user suggests a change to the listing. The email shows the suggested update, asks the owner to confirm it, and offers “Yes, it’s correct” and “No, it’s incorrect” buttons with a four-day reply window.

How long do owners have to respond to a Google Business Profile edit suggestion email?

The current email asks the owner to share feedback within four days by clicking one of the two response links in the message.

What happens if a business owner ignores the “Does this look right to you?” email?

If the owner does not click either response link within four days, Google treats the suggested update as if no verification was provided, and the edit then proceeds through the standard review path, where it may be accepted or rejected based on Google’s own quality checks and other signals.

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This article summarizes reporting from seroundtable.com. See our editorial disclaimer for how our articles are produced.

Google Business Profile Sends “Does This Look Right To You” Update Emails