Run a free full auditCR Diamonds & Gems is a Jewelry Store in Gillette, WY, located at 1103 E Boxelder Rd. The store offers an extensive collection of loose cut and rough gemstones, estate jewelry, and gold dipped roses. Services include in-house goldsmith work for repairs, custom designs, appraisals, and lapidary services. Cleaning and checking jewelry is provided free of charge. It holds a 5.00 rating based on customer reviews. Chris and Randie Marshall co-own the family-run business, which identifies as Gillette’s only second-generation jewelers. Chris brings over 20 years of industry experience, having worked for his father Bruce at Marshall Jewelry. Randie, a Wyoming native, has twelve years of experience specializing in colored gemstones and vintage jewelry. The staff includes Dez and Donia, who assist customers with selections ranging from colored gemstones to diamonds. The store features specific inventory items such as the Zig Zag diamond ring, set in 14k yellow gold with 110 round diamonds totaling 0.22 carats. The business operates Monday through Saturday from 9 am to 6 pm and can be reached at (307) 686-6666 or via email at [email protected]. The 5.00 rating reflects customer satisfaction with the store’s services and products. The owners’ long-standing presence in the community and their family-owned structure contribute to the store’s reputation among local residents. CR Diamonds & Gems combines its second-generation expertise with a wide selection of gemstones and custom jewelry options for residents of Gillette.
The store sits on E Boxelder Road in Gillette, Wyoming, about a quarter mile from the East Boxelder Road thoroughfare. It is located near a FedEx Ship Center and Black Hills Urgent Care, both roughly three tenths of a mile away.
BizScoreAI gives CR Diamonds & Gems a technical score of 88 out of 100, which means the website is secure and readable for search engines. The business also earns a discoverability score of 75 out of 100, ensuring AI crawlers can find every page to support future recommendations.
BizScoreAI scanned the website crdiamondsandgem.com on July 17, 2026. CR Diamonds & Gems has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 30, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 16 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 86, Performance 96, Content 44.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).