54 / 100

BizScore

How we score
32
AI Visibility
34
AI Ready
—
AI Agent ReadinessNot audited yet
76
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About CR Diamonds & Gems

CR Diamonds & Gems is a Jewelry Store in Gillette, WY, located at 1103 E Boxelder Rd. The store offers an extensive collection of loose cut and rough gemstones, estate jewelry, and gold dipped roses. Services include in-house goldsmith work for repairs, custom designs, appraisals, and lapidary services. Cleaning and checking jewelry is provided free of charge. It holds a 5.00 rating based on customer reviews. Chris and Randie Marshall co-own the family-run business, which identifies as Gillette’s only second-generation jewelers. Chris brings over 20 years of industry experience, having worked for his father Bruce at Marshall Jewelry. Randie, a Wyoming native, has twelve years of experience specializing in colored gemstones and vintage jewelry. The staff includes Dez and Donia, who assist customers with selections ranging from colored gemstones to diamonds. The store features specific inventory items such as the Zig Zag diamond ring, set in 14k yellow gold with 110 round diamonds totaling 0.22 carats. The business operates Monday through Saturday from 9 am to 6 pm and can be reached at (307) 686-6666 or via email at [email protected]. The 5.00 rating reflects customer satisfaction with the store’s services and products. The owners’ long-standing presence in the community and their family-owned structure contribute to the store’s reputation among local residents. CR Diamonds & Gems combines its second-generation expertise with a wide selection of gemstones and custom jewelry options for residents of Gillette.

The store sits on E Boxelder Road in Gillette, Wyoming, about a quarter mile from the East Boxelder Road thoroughfare. It is located near a FedEx Ship Center and Black Hills Urgent Care, both roughly three tenths of a mile away.

BizScoreAI gives CR Diamonds & Gems a technical score of 88 out of 100, which means the website is secure and readable for search engines. The business also earns a discoverability score of 75 out of 100, ensuring AI crawlers can find every page to support future recommendations.

Score Summary

BizScoreAI scanned the website crdiamondsandgem.com on July 17, 2026. CR Diamonds & Gems has a BizScore of 54 out of 100. The website audit behind the SEO score ran on October 30, 2026.

  • AI Visibility32 out of 100
  • SEO76 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 3 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 86, Performance 96, Content 44.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 11 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).

Contact CR Diamonds & Gems

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
10/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
79/100
Technical
86/100
Performance
96/100
Content
44/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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