Calvin Broyles Jewelers is a Jewelry Store in South Charleston, WV, located at 4708 MacCorkle Ave SW. The business provides a selection of diamonds, engagement rings, watches, and fine jewelry. It offers custom jewelry design, professional appraisals, engraving services, and personalized corporate gifts. Customers can utilize special financing with approved credit, including a revolving line of credit and promotional periods for qualifying purchases. Founded in 1947, Calvin Broyles Jewelers is a third-generation family-owned and operated business in West Virginia. The store employs design specialists who use Computer Animated Design software to create virtual 3D jewelry models. This technology allows clients to view photo-realistic images and make changes to unique pieces built with customer-supplied gemstones and precious metals, or to restyle family heirlooms. The business operates three locations across West Virginia. The business holds a 4.90 rating based on customer reviews. It is known for its long history of serving the area and its positive customer feedback. Calvin Broyles Jewelers combines its family heritage with specialized design and appraisal services to serve the South Charleston community.
Calvin Broyles Jewelers is situated on MacCorkle Ave SW in South Charleston, just a short walk from the Kanawha City Post Office and Saint Agnes School.
BizScoreAI assigns a technical score of 83 out of 100 to the business. This rating confirms that the website is technically sound, secure, and indexable. As a result, search engines can read the site without errors.
BizScoreAI scanned the website calvinbroyles.com on September 30, 2026. Calvin Broyles Jewelers has a BizScore of 45 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 5 of 20 points.
Website audit sub-scores (out of 100): On-Page 67, Technical 83, Performance 80, Content 33.
Strengths: 4 checks passed. AI Content Blocking, LocalBusiness Schema, Hyperlocal Targeting, AI-Parseable Headings.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).
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