Calvin Broyles Jewelers

Jewelry Store South Charleston, WV
45 / 100

BizScore

How we score
20
AI Visibility
—
AI Agent ReadinessNot audited yet
70
SEO Performance
98
Google Rating
—
Freshness
—
AI Ready

Contact Information

Location

About Calvin Broyles Jewelers

Calvin Broyles Jewelers is a Jewelry Store in South Charleston, WV, located at 4708 MacCorkle Ave SW. The business provides a selection of diamonds, engagement rings, watches, and fine jewelry. It offers custom jewelry design, professional appraisals, engraving services, and personalized corporate gifts. Customers can utilize special financing with approved credit, including a revolving line of credit and promotional periods for qualifying purchases. Founded in 1947, Calvin Broyles Jewelers is a third-generation family-owned and operated business in West Virginia. The store employs design specialists who use Computer Animated Design software to create virtual 3D jewelry models. This technology allows clients to view photo-realistic images and make changes to unique pieces built with customer-supplied gemstones and precious metals, or to restyle family heirlooms. The business operates three locations across West Virginia. The business holds a 4.90 rating based on customer reviews. It is known for its long history of serving the area and its positive customer feedback. Calvin Broyles Jewelers combines its family heritage with specialized design and appraisal services to serve the South Charleston community.

Calvin Broyles Jewelers is situated on MacCorkle Ave SW in South Charleston, just a short walk from the Kanawha City Post Office and Saint Agnes School.

BizScoreAI assigns a technical score of 83 out of 100 to the business. This rating confirms that the website is technically sound, secure, and indexable. As a result, search engines can read the site without errors.

Score Summary

BizScoreAI scanned the website calvinbroyles.com on September 30, 2026. Calvin Broyles Jewelers has a BizScore of 45 out of 100.

  • AI Visibility20 out of 100
  • SEO70 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 9 of 30 points, AI Trust Signals 5 of 20 points.

Website audit sub-scores (out of 100): On-Page 67, Technical 83, Performance 80, Content 33.

Strengths: 4 checks passed. AI Content Blocking, LocalBusiness Schema, Hyperlocal Targeting, AI-Parseable Headings.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

Contact Calvin Broyles Jewelers

AI Visibility Score

How visible is this business to AI-powered search engines

20 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
30/100
AI Trust Signals
25/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
67/100
Technical
83/100
Performance
80/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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