Rural King of Cross Lanes
Run a free full auditContact Information
-
Address
4216 DeWitt Avenue, Mattoon, IL 61938 | 1-800-561-1752
Cross Lanes, WV 25313 -
Phone
(800) 561-1752 -
Website
rkguns.com -
Facebook page
facebook.com/ruralkingguns -
Google Reviews
4.4 out of 5 stars from 3,096 Google reviews
Location
About Rural King of Cross Lanes
Rural King is a farm equipment supplier in Cross Lanes, West Virginia. The business provides a variety of products and services, including specialized firearm shopping through RK Guns, where customers can purchase items online and arrange for in-store pickup. The company maintains a 4.40 rating based on 3,096 reviews.
Founded in 1960, Rural King has grown to operate more than 130 stores across 13 states. The company offers several conveniences for firearm enthusiasts, such as free FFL transfers when orders are shipped to a local Rural King store and flat-rate shipping for all firearm orders. Their online platform provides resources like a guide for first-time buyers to simplify the process of purchasing guns online, with access to categories including pistols, AR15s, shotguns, bolt-action rifles, and ammunition.
Rural King provides thorough, well-documented business information online, and their website is well-optimized for search engines to read clearly.
With a long history of service and a commitment to customer satisfaction, Rural King remains a reliable destination for farm equipment and firearm needs in Cross Lanes.
Services:
- FFL Transfer Service
- Flat Rate Shipping
- Online Gun Purchasing Guide
Score Summary
BizScoreAI scanned the website rkguns.com on June 13, 2026. Rural King of Cross Lanes has a BizScore of 65 out of 100. The website audit behind the SEO score ran on October 26, 2026.
- AI Visibility52 out of 100
- SEO72 out of 100
- Google rating4.4 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 4 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 75, Technical 89, Performance 67, Content 55.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Speakable Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Meta Description (warning), Author Signals (warning).
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Browse: Businesses in Cross Lanes, WV · Businesses in West Virginia
AI engine reads
Read by AI engines 2 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Rural King of Cross Lanes
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