Herslof Opticians

Optometrist Whitefish Bay, WI
50 / 100

BizScore

How we score
37
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
—
Freshness
74
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Herslof Opticians

Herslof Opticians is an optometrist practice located at 411 East Silver Spring Dr in Whitefish Bay, WI 53217. The business holds a rating of 3.70. The Whitefish Bay location can be reached at (414) 962-1250. Operating hours are Monday through Friday from 10:00 AM to 6:00 PM, and Saturdays from 10:00 AM to 2:00 PM.

Herslof Opticians operates 16 locations throughout Wisconsin. Other locations include Kenosha at 3719 80th Street, Racine at Monument Square 524 Main Street Suite 101, Hales Corners at Village Green Shopping Center 5300 South 108th Street Suite 24, Milwaukee at 3631 West Oklahoma Ave, Menomonee Falls at Rivercrest Center W176 N9328 Rivercrest Drive, New Berlin at New Berlin Plaza 3556 South Moorland Rd, Mequon at Madison Medical Eye Care 10320 North Port Washington Rd, Wauwatosa at Mayfair Collection 11450 West Burleigh St, Oshkosh at Ascension Clinic S 1855 South Koeller St Suite 1A111, Saukville at Conservancy Court 620 East Green Bay Ave Suite 126, Sheboygan South at 3108 South Business Dr., Oconomowoc at Whitman Park Professional Bldg 888 Thackeray Trail, and Waukesha at 821 Meadowbrook Rd Suite 1.

The practice offers comprehensive contact lens services for both new and current wearers. Options include soft contact lenses ranging from daily wear to extended wear, with weekly and monthly availability. Patients can choose colored lenses to change eye appearance or use lenses with built-in blue block filters to reduce eye strain from computer work and gaming. Multifocal contact lenses are available for seeing at different distances without additional glasses, and toric lenses are provided for patients with astigmatism. Preferred manufacturers include Alcon, Bausch & Lomb, and Cooper Vision.

Herslof Opticians works with many popular vision insurance providers. Scheduling representatives can review available vision benefits during calls. Comprehensive eye exams are recommended based on factors such as patient age and current medical state, with specific recommendations provided by the Doctor of Optometry during the appointment.

Herslof Opticians is situated on East Silver Spring Drive in Whitefish Bay, just steps from The Argo theater and Aurora Health Center.

BizScoreAI gives the business a Discoverability score of 100 out of 100, which means AI crawlers can find every page of the website so AI assistants can recommend the business. The Technical score is 86 out of 100.

Score Summary

BizScoreAI scanned the website herslof.com on August 22, 2026. Herslof Opticians has a BizScore of 50 out of 100.

  • AI Visibility37 out of 100
  • SEO64 out of 100
  • Google rating3.7 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 53, Technical 86, Performance 83, Content 33.

Strengths: 5 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, XML Sitemap.

Areas to improve: 11 checks. Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Herslof Opticians

AI Visibility Score

How visible is this business to AI-powered search engines

37 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
30/100

Ways to improve this score

Structured Data
Google Business Profile Link
LocalBusiness Schema
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
53/100
Technical
86/100
Performance
83/100
Content
33/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business