53 / 100

BizScore

How we score
33
AI Visibility
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AI Ready
—
AI Agent ReadinessNot audited yet
68
SEO Performance
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Freshness
84
Google Rating
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Contact Information

Location

About McGoey Dermatology

McGoey Dermatology is a Dermatologist in Sheboygan, WI, located at 832 Michigan Ave. The practice provides comprehensive, compassionate dermatologic care to patients of all ages, from birth through death. Services include the diagnosis and treatment of more than 3,000 conditions affecting the skin, hair, and nails, as well as cosmetic concerns. Specific treatments offered for skin cancer include basal cell carcinoma, squamous cell carcinoma, melanomas, and cutaneous T cell lymphomas, utilizing modalities such as electrodessication and curettage, excisions, Mohs micrographic surgery, and topical chemotherapy. The practice also provides telemedicine services for patient convenience and offers personalized skincare routines using cosmeceuticals that are free of parabens, propylene glycol, hormones, and sulfates. The practice holds a rating of 4.20 based on customer reviews.

Dr. Suzanne McGoey founded the independent, physician-owned practice in 2022 to provide personalized, innovative care with a focus on patient experience and price transparency. As an immediate Past President of the Wisconsin Dermatological Society, she advocates for patients at state and national levels. Dr. McGoey is a dual board-certified Dermatologist, certified by the American Board of Dermatology in both Dermatology and Micrographic Dermatologic Surgery. She has lived in Sheboygan since 2016 and offers patient-centric care to individuals of all ages, emphasizing preventive medicine and educating patients on skin health.

Her educational background includes an undergraduate degree in Psychology from Yale University, where she was an All Academic recipient and received the Nicolas Adamo Scholar Athlete Prize. She completed her medical degree at Wayne State University School of Medicine, earning the Senior Award in Dermatology and induction into the Gold Humanism Honor Society. She also holds a Masters in Science in Public Health from the London School of Hygiene and Tropical Medicine. Her residency training was completed at Wayne State University School of Medicine.

The practice is known for its positive rating from the customers who have reviewed it, with patients highlighting Dr. McGoey’s thoroughness, kindness, and ability to explain complex conditions clearly. Reviews note her exceptional care in catching skin cancer early and her concern for both physical and mental health regarding skin conditions. The practice prides itself on being locally run, ensuring that patients speak directly to office staff in Sheboygan when calling for appointments or questions.

McGoey Dermatology combines Dr. Suzanne McGoey’s extensive training in Micrographic Dermatologic Surgery with a commitment to accessible, local care, making it a trusted dermatology practice in Sheboygan.

McGoey Dermatology is located on Michigan Avenue in Sheboygan, Wisconsin, just about a tenth of a mile from North 8th Street and a fifth of a mile from Erie Avenue. The practice sits near Holy Family School, Fountain Park, and the Sheboygan County Health and Human Services office, all within a short distance of about a fifth of a mile.

BizScoreAI gives the business a Technical score of 76 out of 100, which means the website is technically sound and secure so search engines can read it without errors. The Discoverability score is 75 out of 100.

Score Summary

BizScoreAI scanned the website mcgoeydermatology.com on July 2, 2026. McGoey Dermatology has a BizScore of 53 out of 100.

  • AI Visibility33 out of 100
  • SEO68 out of 100
  • Google rating4.2 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 76, Performance 68, Content 69.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Google Business Profile Link, About/Team Page, XML Sitemap.

Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact McGoey Dermatology

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
40/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
Structured Data
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

68 /100
On-Page
60/100
Technical
76/100
Performance
68/100
Content
69/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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